India to serve as strategic hub as CMF enters next phase of expansion
New Delhi, August 28, 2025: London-based technology company Nothing has announced the appointment of Himanshu Tandon as Vice President of Business for its sub-brand CMF. In this role, Tandon will spearhead global strategy, growth, and go-to-market execution, with India positioned as the brand’s strategic launchpad for global expansion.
CMF by Nothing, known for its design-led consumer technology, recently shifted its global marketing operations to India. This move reinforces India’s position as a global hub for the company’s international ambitions. Tandon, who played a pivotal role in scaling POCO India, brings proven expertise and leadership to accelerate CMF’s journey.
Carl Pei, CEO of Nothing, said: “We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable, uninspiring, and overly focused on specs at the expense of user experience. CMF stands out with innovation, thoughtful design, and uncompromised quality. The overwhelming market response validates its potential, and Himanshu’s success in the industry makes him the ideal leader to drive CMF forward.”
Sharing his vision, Himanshu Tandon, VP of Business, CMF, said: “Nothing has redefined tech with its disruptive spirit and design innovation. What excites me most about CMF is how it resonates with today’s youth. My goal is to establish CMF as a cultural keystone for Gen Z and young consumers worldwide. I’m thrilled to begin this next chapter with a team that thrives on breaking boundaries.”
Tandon brings more than eight years of leadership experience, most recently as Country Head at POCO India (Xiaomi Group). His contributions earned him recognition including Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader of Asia.
About Nothing
Founded in London, Nothing is a consumer technology company driven by the vision to make tech fun again. With a focus on design innovation and user experience, Nothing has expanded globally with a portfolio of products under its core brand and sub-brand CMF, which delivers accessible, beautifully designed everyday technology.
