Nykaa Best in Beauty 2025 Biggest Beauty Winners
Over 1.6 million votes, a star-studded jury, and 58 trend-driven categories crown the beauty hall of fame for 2025.
The NBIB Awards 2025 Jury
Mumbai, Maharashtra, India –Nykaa, India’s leading beauty and lifestyle retailer, has unveiled the winners of the second edition of its Best in Beauty Awards (NBIB) 2025, honouring the most celebrated products shaping the country’s beauty landscape. With over 1.6 million votes cast between March 24 and May 10, alongside deliberations from a panel of industry experts, the awards spotlight innovation, influence, and India’s evolving beauty habits.
The 2025 edition spanned 58 categories—from hair, skin, and makeup to new segments like Viral Products and the Impact Award—offering a snapshot of what’s trending in carts, conversations, and vanities across the nation. Jury members included celebrity hair stylist Aanchal Morwani, content creator Aashna Hegde, actor Aditi Bhatia, Nykaa Beauty CEO Anchit Nayar, make-up educator Daniel Bauer, dermatologist Dr. Malvika Kohli, jewellery designer and TV personality Maheep Kapoor, beauty editor Shagun Khanna, actor Sharvari, and celebrity photographer Taras Taraporvala.
Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said:
> “The Nykaa Best in Beauty Awards are about more than product excellence—they reflect the powerful connection between consumers and the brands they choose to champion. This year’s winners show how cult discoveries have evolved into everyday essentials, and how bold, breakthrough brands are redefining beauty in India.”
Key 2025 Beauty Trends from the Winners:
Hybrid beauty: Smashbox Halo Tinted Moisturizer leads the skin-first makeup movement.
K-Beauty dominance: LANEIGE, TIRTIR, and I’m From cement Korean beauty as a daily staple.
Barrier-care boom: CeraVe and Dot & Key highlight ceramide-rich skincare as a baseline.
Primers as power players: e.l.f. Power Grip Primer becomes a must-have step.
Luxury with local roots: Kay Beauty’s Velvet Creme Blush and Hydra Creme Lipstick prove homegrown prestige can match global icons.
Drugstore favourites endure: Maybelline’s Sky High Mascara and Instant Age Rewind Concealer maintain cult status.
The winners list reflects a shift toward products that merge performance with care, from SPF-infused formulas to lighter, skin-friendly textures. Dewy tints outpaced heavy foundations, lip oils and vinyl lipsticks stole the spotlight from mattes, and fragrances leaned toward subtle skin scents and gourmand notes.
Consumers can explore the complete list of winners on http://nykaa.com/ and shop the products that defined beauty in 2025. With a community of over 37 million users, presence across 19,000+ pincodes, and a curation of 150,000+ products, Nykaa continues to shape the future of beauty in India.
About Nykaa
Nykaa is India’s leading omnichannel lifestyle retailer, offering a comprehensive selection of beauty, personal care, and fashion products from global and homegrown brands. With a community-driven approach, Nykaa combines expert curation, trendsetting content, and customer engagement to set the standard in the Indian beauty market.