Second addition to the brand’s innovative rum series blends raw mango and citrus for a bold yet smooth flavour experience
Goa, July 17, 2025: Riding the wave of growing demand for spiced and flavoured rums, Ochre Spirits has unveiled Ochre Mango Citron Rum, an artisanal creation combining the tangy freshness of raw mango with bright citrus notes. This marks the brand’s fourth product release and the second in its innovative rum portfolio. Ochre Spirits projects sales of over 30,000 cases within the next three years, focusing on key markets including Goa, Maharashtra, and Karnataka.
The distribution of Mango Citron Rum in Maharashtra and Karnataka is set to begin by the end of August, supported by curated bar partnerships and strategic retail placements. Distilled with care and infused with real fruit extracts, the rum offers a tart, zesty start with a clean, rounded finish, making it ideal for sipping neat, mixing with soda, or crafting refreshing cocktails.
“This one carries a quiet familiarity, the kind that takes a moment to place but stays with you long after,” said John Royerr, Founder of Ochre Spirits. “It’s not just a flavour we created — it’s one that was repeatedly requested by our customers and retail partners. We reimagined two ingredients deeply rooted in our culinary memory — raw mango and citrus — and gave them balance and clarity. Our goal was never to just be different, but to be distinct.”
The launch underscores Ochre Spirits’ commitment to reshaping India’s craft spirits landscape with flavour integrity and minimal fuss. The Mango Citron Rum follows the success of the brand’s Nutty Berry Rum, Peach & Cherry Vodka, and Saffron Vodka, further expanding its flavour-forward portfolio for a new generation of drinkers.
About Ochre Spirits
Founded in Goa in 2023, Ochre Spirits is a disruptive craft spirits brand merging traditional distillation techniques with bold, modern flavours. With a vision to redefine India’s artisanal spirits sector, the brand aims to become an INR 100 crore enterprise within the next four years. Ochre Spirits caters primarily to millennial and Gen Z consumers, offering unique, flavour-rich spirits that elevate every drinking occasion.