The digital lending platform celebrates trust, ambition, and hometown pride with a bold offline debut timed with Dada’s birthday month
New Delhi, July 8, 2025: Olyv, one of India’s fastest-growing digital lending platforms, has rolled out its first-ever Out-of-Home (OOH) campaign in Kolkata, featuring its brand ambassador and cricketing legend Sourav Ganguly. The campaign went live on July 4, 2025, just ahead of Ganguly’s birthday on July 8, marking a milestone in Olyv’s brand journey.
Timed to honour both the legacy of “Dada” and the city’s emotional connection with him, the campaign symbolizes trust, ambition, and resilience — values that align with Olyv’s core mission of financial empowerment and inclusion.
With over 4 crore app downloads, a 4.6-star Google Play rating, and a ~70% repeat customer base, Olyv has earned widespread trust among users seeking easy, transparent, and accessible credit solutions.
Sourav Ganguly, reflecting on this collaboration, said:
> “Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city. The brand stands for resilience and trust — values I strongly believe in. I’m excited to be part of a journey that brings real financial access to millions of hardworking Indians.”
Rohit Garg, CEO and Co-founder of Olyv, added:
> “This is a landmark step for Olyv as we move from the digital realm to the streets. Launching our OOH campaign with Dada in Kolkata celebrates our commitment to empowering people through finance — making dreams possible, one loan at a time.”
The OOH campaign features prominent hoardings across strategic locations in Kolkata, echoing Olyv’s vision to stand by every Indian striving to grow — whether it’s securing funds in times of need or building stronger credit health.
About Olyv:
Founded in 2017 (formerly known as SmartCoin), Olyv is an ISO-certified digital lending platform offering personal loans and financial products tailored for India’s underserved population. Serving customers in over 19,000 pin codes, the platform has evolved into a full-stack digital financial service provider, offering larger loans, digital gold, credit health management tools, and more.
Backed by reputed fintech investors like LGT Lightstone and Accion, Olyv has also been recognized by global platforms including the World Economic Forum, Google Launchpad Accelerator, and Inclusive50 by MetLife, VISA, and IFC. Olyv is also an active member of DLAI and FACE, working to improve India’s fintech ecosystem.