Shah to spearhead OML’s growth across branded content, influencer marketing, and AI-driven creative solutions
Mumbai, July 15, 2025: Only Much Louder (OML), the culture-shaping creative and entertainment company, has elevated Devarshi Shah to the position of Chief Growth Officer, effective immediately. In his new role, Shah will report directly to CEO Tusharr Kumar and focus on scaling OML’s agency and integrated brand services, spanning branded content, influencer marketing, AI-powered marketing solutions, and an upcoming creative venture.
“We’re not in the business of chasing trends. We’re in the business of starting them,” said Tusharr Kumar, CEO, OML. “Devarshi brings the kind of sharp instinct, creative ambition, and operational clarity that our future plans need. Whether it’s building culture-first branded content, scaling influencer marketing with Hypothesis, or expanding our creative solutions offerings, he can connect the dots between what audiences love and what brands need. This is not just a role elevation—it’s a move to strengthen our growth journey.”
Born from music stages and creator communities, OML has consistently shaped pop culture in India and beyond through disruptive branded content, creator IPs, and strategic brand solutions. With Shah at the helm of growth, OML aims to further solidify its position as a creative-first partner for brands seeking relevance and cultural impact beyond traditional content.
A key growth driver under Shah’s mandate will be Hypothesis by OML, the global influencer marketing service designed to simplify brand-creator engagement. Having executed 150+ campaigns across 22 countries, Hypothesis continues to evolve as a data-rich, insight-led solution for agencies and clients.
“OML has always believed in showing up differently—louder when needed, but always with intent,” said Devarshi Shah, Chief Growth Officer, OML. “I’m elated to take on this role at a time when brands need more than just reach—they need relevance. As we scale Hypothesis, deepen our branded content and strategy work, and build new offerings in the creative space, I look forward to driving OML’s growth in a bold, thoughtful, and culturally connected way.”
With this move, OML reinforces its commitment to building a future-facing creative services ecosystem—one that doesn’t just live in decks and jargon but becomes part of the culture, sparking conversations, memes, and moments that matter.
About Only Much Louder (OML)
OML is a leading creative and entertainment company shaping culture through branded content, creator IPs, and innovative marketing solutions. Known for its disruptive approach, OML partners with brands to craft culturally relevant campaigns that resonate with audiences in India and globally.