Conceptualized by Eggfirst Advertising, the campaign reflects the trust mothers place in food choices, urging India to switch to purity with Organic Tattva
Mumbai, 29 July 2025: Organic Tattva, one of India’s leading organic food brands, has unveiled its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign, conceptualized and executed by Eggfirst Advertising and Design Ltd., pays tribute to the deep trust every mother places in the food choices she makes for her family.
Through Kareena Kapoor Khan — who epitomizes the modern, health-conscious Indian woman — the campaign brings to life the emotional conviction that purity in food is non-negotiable. Rooted in authenticity and wellness, the campaign aims to reinforce Organic Tattva’s commitment to delivering safe, organic, and nutritious food.
The initiative comprises four TVCs, including a flagship film ‘Har Maa Ka Vishwas’, accompanied by three thematic films that echo the central message: ‘Switch to Purity, Switch to Organic Tattva.’ These films focus on everyday staples like dal, rice, and sprouts, encouraging Indian households to make the organic shift for better health and well-being.
Rolled out strategically across digital platforms, social media, and other channels, the campaign has been designed to engage both urban and semi-urban audiences across the country.
Speaking about the campaign, Mr. Ravikant Banka, Founder & MD, Eggfirst, said,
> “At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”
Mrs. Kriti Mehrotra, Director, Organic Tattva, added,
> “At Organic Tattva, we don’t just sell food, we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.”
About Organic Tattva:
Organic Tattva is one of India’s most trusted organic food brands, offering a wide range of certified organic products. Committed to purity, sustainability, and health, the brand continues to empower Indian households to make better, cleaner food choices for a healthier tomorrow.
Campaign’s YouTube Link: