New collection delivers hydration, microbiome balance, and barrier protection — reflecting the global trend towards skinimalism.
New Delhi, September 9, 2025: Oriflame, the Swedish holistic beauty and wellbeing brand, has launched the Optimals Hydra Radiance Range, a new addition to its Optimals line designed to simplify skincare while delivering visible results.
Rooted in the principles of hydration, barrier strengthening, and microbiome balance, the Hydra Radiance collection reflects the rising trend of “skinimalism” — routines that are simple, effective, and sustainable. Suitable for all skin types and sensitivities, the products are dermatologically tested and crafted to offer maximum results with minimal effort.
Edyta Kurek, Senior Vice President & Head, Oriflame India and Indonesia, said:
> “Skincare should be simple, effective, and something you can trust every day. With the new Optimals Hydra Radiance range, we are offering routines that are easy to follow yet deliver meaningful results, helping consumers feel confident in their healthiest, most radiant skin.”
Key Benefits of the Hydra Radiance Range:
Hydration: Clinically proven 48-hour moisture powered by Niacinamide, Para-Probiotics, and Ectoin.
Microbiome Balance: O-BarrierRestore Complex strengthens the skin’s ecosystem, improving resilience against pollution and sensitivity.
Barrier Strengthening: Antioxidant-rich actives and O-RadianceShield SPF technology help defend against damage and support healthy ageing.
Product Line-Up Includes:
Hydra Radiance Light Cream (oil-free, 48h hydration for oily/combination skin)
Hydra Radiance Rich Cream (nourishing 48h hydration for dry/sensitive skin)
Foaming Gel Cleanser (purifying gel-to-foam for oily/combination skin)
Soft Creamy Cleanser (gentle hydrating cleanser for dry/sensitive skin)
Daily Glow Multi-Protector SPF 50 (ultra-light sunscreen with no white cast)
Eye & Lip Contour Cream (48h hydration, reduces puffiness and dark circles)
The Beyond Moisturiser SPF 25 (10-in-1 day cream for glow, hydration, and protection)
With Optimals Hydra Radiance, Oriflame reaffirms its commitment to creating effective, time-efficient, and adaptable skincare for modern lifestyles — empowering individuals to enjoy everyday confidence with radiant, healthy skin.
About Oriflame
Oriflame is a Swedish holistic well-being brand with a presence in over 60 countries. Its extensive portfolio of nature-inspired beauty and wellness products is marketed through a network of nearly 3 million independent brand partners. Guided by respect for people and nature, Oriflame continues to uphold strong social and environmental values across its operations.