The new vertical aims to drive growth, category innovation and brand transformation for promoter-led businesses through structured strategy and storytelling.
Mumbai, August 5, 2025: Ormax Consultants, one of India’s foremost consumer understanding and consulting firms, has announced the launch of Ormax WhatNext, a specialised brand advisory and mentorship division designed to empower promoter-led and MSME businesses. The division focuses on unlocking strategic growth, building future-ready brands, and helping companies make pivotal business moves with clarity and confidence.
Led by Vispy Doctor, Chairman & Managing Director at Ormax Consultants, Ormax WhatNext will cater to businesses at crucial inflection points—whether entering new markets, rebranding to overcome stagnation, or navigating competitive pressures. The newly formed division combines expertise in consumer behaviour, brand storytelling, and category innovation to craft customised solutions tailored to each company’s unique DNA.
“Ormax WhatNext emerged from a critical gap we observed in the Indian business ecosystem,” said Vispy Doctor. “While large corporates often have frameworks to sustain growth, MSMEs and founder-led firms struggle to pivot despite having ambition and entrepreneurial spirit. Our goal is to bring strategic structure and sharp storytelling to complement their instincts—helping them stay relevant, differentiated and future-focused.”
The division has already begun working with a diverse mix of businesses—from legacy brands seeking modernisation to emerging startups looking to define new categories. With a collaborative and hands-on approach, Ormax WhatNext positions itself as a thought partner, offering both tactical fixes and long-term growth blueprints.
Adnan Pocketwala, Growth Partner at Ormax WhatNext, adds, “We’ve built this division with a ‘founder’s mindset’. We understand the passion and challenges behind building a business from the ground up. Sometimes, our job is to tweak strategy during a slowdown; at other times, it’s about shaping a bold, disruptive new path. Ultimately, every founder reaches that moment of asking: ‘What next?’—and we’re here to answer it.”
With this launch, Ormax strengthens its consulting portfolio and further extends its legacy of helping Indian businesses evolve with changing market dynamics.
About Ormax Consultants:
Established in 1984, Ormax Consultants is a leading consumer understanding and consulting firm in India. With deep expertise across research, media, and marketing strategy, Ormax has been a trusted partner to businesses navigating growth, brand positioning, and market shifts. Ormax WhatNext is the company’s latest initiative to support MSMEs and founder-led enterprises with sharp, actionable brand and business consulting.