The tool measures engagement and marketing impact of sports tournaments on digital platforms across India.
Mumbai, August 12, 2025: Ormax Media, a leading insights consulting firm for India’s media and entertainment industry, has unveiled Ormax Sports Track, the country’s first syndicated audience research tool focused on sports tournaments streamed on OTT platforms.
With India’s sports audience estimated at 678.2 million according to The Ormax Sports Audience Report 2024, OTT platforms are investing heavily in properties spanning cricket, football, kabaddi, tennis, wrestling, and more. Ormax Sports Track aims to help platforms and sports leagues measure and optimise the performance of these properties across their entire lifecycle.
The tracker evaluates tournaments on four key parameters — Buzz, Reach, Appeal, and Potency — from the moment they are announced until the final match is played, providing a complete picture of audience engagement.
Keerat Grewal, Head of Business Development (Streaming, Television & Brands) at Ormax Media, said:
> “With Ormax Sports Track, OTT platforms now have a powerful, subscription-based tool to benchmark the impact of their sports campaigns against industry trends. This tool combines rigorous audience tracking with strategic insights to help clients drive subscriptions, optimise marketing spend, and stand out in a crowded sports landscape.”
Research for Ormax Sports Track is based on weekly online surveys with 600 regular OTT sports viewers, with sampling aligned to The Ormax Sports Audience Report 2024.Data collection covers metros and non- metros equally, ensuring a balanced national perspective. Subscribers receive two reports each week — a mid-week update on Tuesdays and a weekly summary on Fridays — allowing timely strategic adjustments.
As sports properties continue to serve as tentpole content for OTT platforms, Ormax Sports Track offers a much-needed independent benchmark, enabling data-driven content strategies, efficient marketing, and improved ROI for stakeholders across the sports and digital media ecosystem.
About Ormax Media:
Ormax Media is India’s leading media insights and consulting firm, specialising in audience research and strategic advisory for the entertainment sector. The company works across film, television, streaming, and sports to deliver data-backed solutions that drive business growth.