The celebrated actor leads Pantaloons’ new festive campaign, ‘Spark Your Imagination’, inspiring modern India to express fashion as a form of creativity and individuality
Mumbai, October 6, 2025: Pantaloons, one of India’s most loved and trusted fashion brands, has announced acclaimed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador. This landmark association marks a new era for Pantaloons as it continues to evolve as a leading destination for contemporary, chic, and trend-forward fashion.
To commemorate this partnership, Pantaloons has launched its festive campaign titled ‘Spark Your Imagination’. The campaign celebrates the brand’s refreshed proposition — inspiring every individual to craft their own unique fashion story. With Samantha as the face of the campaign, Pantaloons aims to empower consumers to experiment boldly, express freely, and embrace fashion as an art of self-expression.
Speaking on the collaboration, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND!, said, “‘Spark Your Imagination’ is more than a festive campaign – it’s the beginning of a new chapter for Pantaloons. Fashion today is about creativity, play, and personal expression, and we want every shopper to see themselves as a creator. Samantha Ruth Prabhu embodies exactly that spirit – she’s confident, versatile, and unafraid to experiment. With her, Pantaloons celebrates a modern India that doesn’t just wear fashion but creates it.”
Expressing her excitement, Samantha Ruth Prabhu shared, “Fashion to me is a form of self-expression, and Pantaloons aligns perfectly with that belief. ‘Spark Your Imagination’ reflects what I truly believe fashion should be – bold, personal, and inspiring. The brand celebrates confidence, versatility, and creativity – values I deeply connect with. I’m delighted to partner with Pantaloons to inspire modern India to create their own unique style journeys.”
Known for her trailblazing sense of style, Samantha represents the quintessential modern Indian consumer – confident, individualistic, and effortlessly glamorous. Her collaboration with Pantaloons reflects the brand’s vision of celebrating versatility and everyday fashion that inspires creativity.
The ‘Spark Your Imagination’ festive film, starring Samantha, captures the magic of celebration through vibrant visuals of lanterns, blossoms, and festive lights. It invites viewers to imagine, create, and transform their festive wardrobes with fresh expressions of style.
Commenting on the creative direction, Teresa Sebastian and Dimple Parmar, Creatives at Talented, said, “Style is very personal — it’s one size fits one. For those who express themselves through fashion, every outfit is a spark waiting to be made their own. That sentiment gave birth to ‘Spark Your Imagination’ — a reminder to keep playing, creating, and making fashion uniquely yours.”
The campaign will roll out across television, digital, social, and in-store platforms, offering an immersive 360-degree festive fashion experience.
About Pantaloons:
Pantaloons, part of Aditya Birla Fashion and Retail Ltd., is one of India’s leading fashion retail brands, known for its versatile collections that blend contemporary trends with accessible style. With a strong national presence, Pantaloons continues to inspire modern India with fashion that celebrates individuality, creativity, and self-expression.
