Following a multi-agency pitch, dentsu to lead creative, media, and PR strategy as Papa Johns prepares to debut in Bengaluru
Bengaluru, September 2, 2025: Papa Johns India has appointed dentsu as its integrated agency partner across Creative, Media, and PR after a competitive multi-agency pitch. With its first restaurants set to open soon in Bengaluru, Papa Johns is preparing to bring its global promise of “Better Ingredients. Better Pizza.” to Indian consumers
The partnership will see dentsu deliver a unified, end-to-end communications strategy through its network of agencies:
Dentsu Creative Webchutney – to lead creative strategy, brand identity, and campaign development
iProspect – to drive a digital-first media approach and performance marketing
Posterscope – to enhance out-of-home and on-ground presence
Dentsu Creative PR – to strengthen brand reputation through earned media, influencer engagement, and reputation management
Tapan Vaidya, Group CEO, PJP Investments Group, Master Franchisee in India, said:
> “We are excited to welcome dentsu India as our official agency partner after a highly competitive review. Their strong understanding of the Indian market, data-led approach, and integrated capabilities align perfectly with our vision of delivering Better Ingredients. Better Pizza. We are confident this partnership will help us connect with customers and grow Papa Johns in India.”
Indrajeet Mookherjee, CEO, Dentsu Creative Webchutney, added:
> “We are incredibly proud to have won the integrated mandate for the prestigious Papa Johns. This win is a testament to the power of collaboration across the One dentsu network, uniting Creative, Media, and PR under a single vision. From the very first briefing, it was evident this was about more than a pizza launch—it was about bringing a global icon into a new cultural conversation. That’s the kind of challenge we thrive on: fresh ideas, bold storytelling, and redefining the pizza category in India.”
The account will be managed out of dentsu’s Bengaluru office, aligning with Papa Johns’ India entry strategy.
About Papa Johns:
Papa Johns is one of the world’s leading pizza brands, known globally for its “Better Ingredients. Better Pizza.” philosophy. With its entry into India, Papa Johns aims to deliver high-quality ingredients, innovative flavors, and superior customer experience to Indian consumers.
