From finance to marketing, Nitin Kanodia’s journey reflects Parag’s commitment to nurturing talent and driving India’s health revolution through homegrown nutrition.
Mumbai, July 2, 2025: Parag Milk Foods Ltd., a leading dairy FMCG and nutrition company, has announced the elevation of Nitin Kanodia as Business Head of Avvatar, the company’s rapidly growing sports and active nutrition brand. This move highlights Parag’s steadfast belief in promoting internal talent and empowering leaders who exemplify performance, purpose, and passion.
A Chartered Accountant by qualification, Nitin joined Parag Milk Foods with deep expertise in financial strategy and operations. Demonstrating remarkable agility, he successfully transitioned from finance into marketing and brand building, spearheading campaigns that positioned Avvatar as a trusted, Indian alternative to international protein brands. His strategic leadership has been instrumental in building consumer trust and expanding Avvatar’s presence in India’s burgeoning health and wellness market.
Reflecting on his appointment, Nitin Kanodia shared, “It has been an incredible journey — from decoding balance sheets to decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand, strengthening consumer trust, and innovating across product formats.”
Akshali Shah, Executive Director at Parag Milk Foods, added, “At Parag, we believe individual growth drives organizational success. Our culture values performance, empowers potential, and encourages cross-functional evolution. Nitin’s progression from finance to marketing to leading Avvatar exemplifies this. We remain committed to balancing external talent with nurturing internal leaders, building a future-ready organization driven by entrepreneurship, agility, and accountability.”
As Parag Milk Foods diversifies into high-potential segments like sports nutrition, the company continues to create opportunities that build great brands and meaningful careers. With India witnessing a sharp rise in demand for protein-rich, health-focused products, Avvatar is poised to become a key player in transforming the nation’s nutrition landscape.
Through visionary leadership and a talent-first approach, Parag Milk Foods sets benchmarks in innovation while cultivating a workplace where passion meets purpose.
