The collaboration aims to strengthen Parul University’s digital ecosystem, enhance lead quality, and create a seamless admissions experience for students across India and abroad.
India, 7th October 2025 — Parul University, one of Gujarat’s leading private universities, has appointed LS Digital as its 360° digital marketing partner to power its admissions growth through an integrated digital business transformation approach.
Under this partnership, LS Digital, one of India’s leading independent digital transformation companies, will deliver end-to-end solutions across media, SEO, creative, social media, marketing automation, and analytics. The strategy is designed to strengthen the university’s “Trinity of Trust” — Academic Excellence, Student Experience, and Placement Assurance — by amplifying its digital presence, improving lead generation, and creating a seamless admissions journey for both domestic and international students.
With over 65,000 students from 75+ countries and a 150-acre campus offering 200+ programs, Parul University has emerged as a hub of innovation, diversity, and holistic development. The new digital strategy will enable the university to tailor messaging for varied audience segments across geographies and optimize communication throughout the awareness, consideration, and conversion stages.
Speaking on the collaboration, Dhruvil Shah, CEO of Parul University, said:
> “As education becomes increasingly digitized, creating a seamless and connected admission experience is crucial. Partnering with LS Digital enables us to leverage data, technology, and creativity to make our online and campus admissions process more efficient, transparent, and impactful — while aligning with the evolving expectations of today’s students and parents.”
LS Digital, which operates through six core business units — Media, Creative, Data & Insights, UIUX, Technology & AI, and CX — will drive the university’s full-funnel marketing strategy, ensuring measurable outcomes across channels.
Prasad Shejale, Founder & CEO of LS Digital, commented:
> “Integrated digital solutions have become essential for brands today. Our collaboration with Parul University focuses on creating cohesive, data-driven experiences that align creativity, media, analytics, and technology. This holistic approach will enhance both domestic and online admissions while delivering measurable impact.”
Adding further, Rupak Ved, Chief Business Officer, LS Digital, shared:
> “We’re excited to help Parul University shape a digitally advanced admissions ecosystem. Our approach unites data-driven insights, creative strategy, and technology to build a performance-driven funnel that improves lead quality and engagement at every stage.”
This partnership marks a significant milestone in higher education marketing, positioning Parul University as a frontrunner in adopting digital transformation to reach and engage prospective students, parents, and stakeholders more effectively.
About Parul University:
Parul University is a premier private university based in Vadodara, Gujarat, accredited with NAAC A++ and recognized as a Centre of Excellence. Offering over 200 programs across disciplines such as engineering, management, design, law, health sciences, and liberal arts, it caters to students from across India and 75+ countries. With campuses in Vadodara, Ahmedabad, Rajkot, and Goa, the university is committed to delivering excellence in education, innovation, and global learning experiences.
About LS Digital:
LS Digital is a leading independent Digital Business Transformation (DBT) company integrating the expertise of LS Digital, Langoor, f1studioz, DataQuark, and Social Panga. Through its six business units — Media, Creative, Data & Insights, Technology & AI, UIUX, and CX — LS Digital enables brands to align strategy, creativity, and technology for measurable business outcomes across industries.
