Campaign urges Indians to adopt daily toilet seat sanitization at home, workplaces, and public spaces
New Delhi, 16th September 2025 – Pee Safe, India’s leading hygiene and wellness brand, has launched its latest Digital Video Campaign (DVC) titled “Hygiene Ki Aadat Banao, Pee Safe Ke Saath”, aimed at reshaping India’s hygiene practices. The initiative highlights the often-overlooked risks of using unsanitized toilet seats, not only in public spaces but within homes as well.
While many people are cautious about public washrooms, they often assume home toilets are safe if they appear clean. Pee Safe’s campaign challenges this belief by underscoring the presence of invisible germs and bacteria that make proper sanitization essential. The brand is urging people to adopt toilet seat sanitization as a daily habit, much like brushing teeth or washing hands.
Commenting on the campaign, Vikas Bagaria, Founder of Pee Safe, said:
> “Most people assume that if a toilet looks clean, it is safe, but in reality, the germs are invisible to the naked eye. As per studies, with India’s female workforce participation reaching 40.3% in 2023-24, women are increasingly balancing roles across varied environments. With this video, we want to highlight why sanitizing toilet seats should be a healthy habit at home, in workplaces, and in public spaces as well.”
Inclusive by design, the campaign is intended for everyone—men, women, and children—encouraging toilet seat sanitization as a non-negotiable hygiene practice. Pee Safe hopes to spark a cultural shift where the use of toilet seat sanitizers becomes as routine as everyday hygiene habits, reinforcing its mission of making health and safety simple, accessible, and indispensable for all.
About Pee Safe
Founded in 2013, Pee Safe is a pioneer in personal and intimate hygiene solutions in India. Its product portfolio includes Toilet Seat Sanitizers, menstrual cups, sanitary pads, intimate washes, and more. With a mission to make healthier habits accessible, Pee Safe continues to innovate and empower individuals with safe, effective hygiene products that improve everyday well-being.
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