Former Flipkart and Reliance Retail leader brings over 18 years of fashion, retail, and consumer tech expertise
Mumbai, July 25, 2025: Pepe Jeans London, one of India’s leading denim and lifestyle brands, has appointed Rakesh Jallipally as the new Chief Executive Officer for its India operations, effective July 24, 2025. With over 18 years of extensive leadership experience across fashion, retail, and consumer technology, Jallipally is poised to bring fresh strategic direction and accelerate the brand’s growth journey in India’s dynamic fashion market.
This strategic appointment marks a significant milestone for Pepe Jeans as it deepens its connection with India’s young, fashion-forward consumers and strengthens its market presence. Known for his ability to scale high-growth businesses, Jallipally has built a reputation for combining sharp business acumen with operational excellence and a deep understanding of evolving retail trends.
Before joining Pepe Jeans, Rakesh served as Vice President at Flipkart, where he played a pivotal role in launching and scaling Spoyl, a Gen Z-focused fashion platform, while also overseeing the men’s fashion segment. His tenure at Reliance Retail saw him leading the successful launch of AZORTE, cementing his status as an innovator in India’s fashion retail landscape.
He also spent nearly a decade with Arvind Fashions Ltd., where he held key leadership roles as CEO and COO, driving the growth of popular brands like U.S. Polo Assn. and Flying Machine. Jallipally began his career at Raymond Ltd., managing large-scale retail operations across South India, which laid the foundation for his strong operational and strategic expertise.
Rakesh holds a Post Graduate Diploma in Management from IIM Lucknow, specializing in Marketing and Strategy, giving him a strong academic foundation to complement his business leadership experience.
Expressing his excitement about the new role, Rakesh Jallipally said, “I’m truly thrilled to be joining Pepe Jeans, a brand that has consistently redefined denim and casual wear for millions of Indian consumers. I look forward to collaborating with the talented team here to enhance the brand’s market presence, strengthen consumer connections, and unlock the next phase of growth for our business in India.”
With Jallipally at the helm, Pepe Jeans London aims to expand its retail footprint, accelerate digital growth, and deepen engagement with India’s diverse, fashion-conscious customer base.
About Pepe Jeans London
Pepe Jeans London is a globally recognized denim and lifestyle brand that has been redefining casual fashion for decades. Known for its bold designs, premium quality, and trend-forward approach, the brand continues to inspire style-conscious consumers across the world.