The brand’s multilingual ads highlight the science of restful sleep while debunking mattress myths
National, June 17, 2025: Peps Industries, India’s leading spring mattress manufacturer, has launched its new “Spring is King” campaign—a quirky and relatable series of multilingual TVCs that blend humor with science to redefine sleep comfort. The campaign features seven distinct ads showcasing everyday home scenarios to educate consumers about the benefits of natural spring mattresses over synthetic alternatives.
From a couple navigating a chaotic morning after a restful night, to friends poking fun at exaggerated mattress claims, each ad uses real-life humor to highlight Peps’ innovations such as Marvellous Middle Advantage, Zero Disturbance Technology, and Individually Adjusting Pocket Springs. The message is clear: great sleep starts with the right mattress.
“At Peps, we believe sleep is deeply personal and central to wellness. Our spring mattresses are thoughtfully engineered to suit diverse sleep needs—from couples to families and pet owners. For Indian sleepers, truly, Spring is king,” said G. Shankar Ramm, CEO, Peps Industries.
Conceptualised by Brand Consultant Renuka Jaypal and crafted by directors Arabbhi Atiya and Avinash Hariharan of Happy Unicorn, the campaign was originally developed in Tamil and Malayalam before being transcreated for a national audience. The ads are now live across OTT platforms, regional entertainment channels, and Peps’ YouTube and Instagram handles.
