Compact outlet model sees overwhelming demand; first PICO store to open on October 5, 2025
National, September 23, 2025 – The Burger Company (TBC) has unveiled its latest format, TBC PICO, a compact yet full-flavor outlet designed to take the brand’s signature offerings closer to customers. Since launch, the concept has received over 10,000 direct Expressions of Interest (EOIs), signaling strong demand from aspiring entrepreneurs and food lovers alike.
The highest traction has come from Delhi NCR (1,000+ EOIs), followed by Bengaluru, Ahmedabad, Jaipur, and East UP, each recording 500+ EOIs, underscoring TBC’s growing pull in both metro and Tier-2 markets.
The rollout begins on October 5, 2025, with the first outlet opening its doors. An additional 5–7 stores are slated to go live within the same month, while 25+ outlets are already under fit-out and expected to launch in the coming weeks.
Staying true to the brand’s roots, every PICO outlet will feature TBC’s most-loved menu items, including vegetarian and chicken burgers, fries, munchies, sandwiches, momos, pies, and beverages – all curated to deliver the same taste and quality in a more accessible, neighborhood-friendly format.
> “With PICO, we’re making TBC more accessible while retaining everything our customers love about us – great taste, variety, and quality,” said Neelam Singh, Founder and CEO, The Burger Company. “The incredible response proves the strength of the concept and marks an exciting new chapter in our growth journey.”
The PICO format represents TBC’s continued focus on innovation, scalability, and customer convenience, reinforcing its position as one of India’s fastest-growing QSR brands.
About The Burger Company
Founded with a vision to redefine India’s QSR experience, The Burger Company has grown rapidly with its diverse menu of burgers, sides, and beverages. Built on innovation and customer-centricity, the brand continues to expand across geographies, catering to the evolving tastes of urban and semi-urban India.
