Premium sportswear brand unveils new kits designed for performance, resilience, and pride
Mumbai, September 2, 2025 – Premium sportswear brand playR has joined hands with the UP Yoddhas as their Official Kitting and Merchandise Partner for Season 12 of the Pro Kabaddi League (PKL). The collaboration, marked by the launch of new kits under the theme “Passion in every thread, elegance in every color,” aims to capture the resilience, energy, and pride that define both the team and the sport of kabaddi.
Crafted with cutting-edge fabric technology and athlete-driven design, the playR kits are built to endure the high-intensity demands of kabaddi. They offer enhanced comfort, agility, and durability while also presenting a bold visual identity that resonates with the UP Yoddhas’ fighting spirit.
A Milestone for playR
The partnership marks a key milestone for playR as it strengthens its position as one of India’s fastest-growing sportswear brands. Known for blending innovation, fashion, and functionality, playR has established itself as a trusted choice for athletes and fitness enthusiasts who prioritize performance without compromising style.
Commenting on the association, Ravi Kukreja, Founder of playR and Director at iCOREts Pvt Ltd, said: “Our partnership with the UP Yoddhas goes beyond designing kits—it is about aligning with a team that reflects resilience, energy, and pride, the very values playR stands for. We are excited to empower the Yoddhas with sportswear that combines passion, strength, and elegance, allowing them to perform at their best while representing their spirit with confidence.”
UP Yoddhas Debut New Kits
The UP Yoddhas, one of the league’s most dynamic franchises, boast a strong lineup of raiders and defenders including Surender Gill, Guman Singh, Dong Geon Lee, Sumit, Ashu Singh, and Mohammadreza Kaboudrahangi. The team will sport their newly designed playR kits in their Season 12 opener against the Telugu Titans on August 30, 2025, in Visakhapatnam.
This collaboration adds to the UP Yoddhas’ growing roster of commercial partnerships while further positioning playR as a leading innovator in India’s sportswear landscape.
About playR
playR is a premium sportswear brand under iCOREts Pvt Ltd, committed to redefining performance sports apparel in India. With a focus on innovation, design, and functionality, playR develops gear that empowers athletes and fitness enthusiasts to excel while maintaining a strong sense of style.