Report highlights shift toward personalization, digital-first solutions, and strategic engagement in corporate gifting
Mumbai, July 24, 2025: Pluxee India has released a first-of-its-kind study offering deep insights into the rapidly evolving corporate gifting landscape in India. The report maps emerging buying behaviors, shifting decision-maker priorities, and the growing adoption of personalized, digital, and hybrid gifting models as organizations rethink engagement strategies.
The launch was marked by a high-impact webinar and panel discussion, featuring senior leadership from Pluxee’s global and India teams alongside corporate thought leaders.
Opening the session, Sebastien Godet, Chief Revenue Growth Officer – Europe, Middle East, Africa & Asia, Pluxee, provided strategic context on the business rationale for commissioning the study. Viktoria Otero Del Val, Chief Strategy, Sales & Marketing Officer and Chief Revenue Growth Officer – UK & US, Pluxee, officially unveiled the report, emphasizing the rising importance of insight-driven gifting in strengthening stakeholder relationships and enhancing business outcomes.
Harish Sarma, Marketing & Product Director, Pluxee India, presented the key findings, which revealed a significant shift from one-time, event-based gifting to long-term engagement strategies. The report highlights growing demand for personalization, seamless fulfillment, digital-first formats, and measurable ROI from gifting initiatives.
A panel discussion, moderated by Anish Sarkar, Managing Director, Pluxee India, Philippines, and Indonesia cluster, further explored the implications of these insights. The panel featured:
Sachhin Misshra, Cluster Head, Akumentis Healthcare Ltd.
Sunil Naik, Vice President – HR, India and South Asia, DHL Global Forwarding
Vikash Agarwal, Divisional CFO, Berger Paints India
The panelists discussed how corporate gifting is increasingly being used as a strategic tool to enhance employee experience, reinforce workplace culture, and strengthen external stakeholder relationships. They also addressed practical considerations such as budget optimization, ESG-aligned gifting practices, and tracking the impact of gifting programs.
The session concluded with a live Q&A and rapid-fire round, offering attendees actionable insights into the future of corporate gifting in India.
With this pioneering study, Pluxee India aims to help organizations reimagine gifting as a strategic engagement lever, blending convenience, personalization, and purpose.
About Pluxee India
Pluxee India is a leading provider of employee benefits, rewards, and engagement solutions. Through innovative digital platforms and insight-driven strategies, Pluxee empowers organizations to enhance employee experience, improve stakeholder engagement, and drive sustainable business impact.
Access the report here:
