Free popcorn, snack deals, and affordable weekday tickets are making theatres a hot spot for budget-conscious students.
Mumbai, July 22, 2025: Miraj Cinemas is redefining the movie-going experience for Gen Z with the launch of ‘Youth Movie Munch’, a student-focused initiative offering free small popcorn to anyone presenting a valid college ID. No codes, no gimmicks—just a simple perk designed to make a night at the movies more rewarding for young audiences.
“Today’s students seek affordable indulgences. We’re creating loyalty by turning cinema visits into micro-celebrations. Even small gestures like free popcorn go a long way,” said Bhuvanesh Mendiratta, MD, Miraj Entertainment Ltd.
The initiative complements the multiplex chain’s popular ‘Tasty Tuesday’ deal, where movie lovers can enjoy blockbuster tickets and snack combos starting at just ₹99 at select locations. These weekday offers are helping cinemas draw in price-sensitive students who still value the big-screen experience but prefer cost-effective options.
This strategy reflects a larger trend in India’s cinema industry, particularly in Tier 2 and Tier 3 cities, where multiplexes are focusing on real-world engagement to bring back younger audiences. From youth-centric campaigns and college tie-ups to hyperlocal promotions, the emphasis is shifting from just movie content to creating social and experiential value.
What was once a weekend family outing is now becoming a weekday escape for students—one free popcorn at a time.
About Miraj Cinemas
Miraj Cinemas, one of India’s fastest-growing multiplex chains, is known for its innovative campaigns, high-quality screens, and focus on enhancing customer experience. With a strong presence across multiple cities, Miraj continues to offer affordable, engaging entertainment for diverse audiences.