Featuring Manoj Bajpayee and Samantha, the campaign showcases Prime Video as the ultimate destination for stories that resonate with every mood
Watch the ad film featuring Manoj Bajpayee here:
Mumbai, July 16, 2025: Prime Video, India’s most-loved entertainment platform, has launched a fresh brand campaign “Every kind of emotion. It’s on Amazon Prime”, reinforcing its position as the one-stop destination for diverse stories that move, inspire, thrill, and entertain audiences.
Created by MANJA, the campaign features two engaging brand films led by acclaimed actors Manoj Bajpayee and Samantha, highlighting Prime Video’s expansive catalogue that transcends genres and celebrates the emotional impact of storytelling.
Watch the ad film featuring Samantha here:
Drawing from key audience insight, the campaign emphasizes that viewers don’t just choose genres—they seek emotions. Comedy can be dark or absurd, love can be nostalgic or unspoken, and thrillers can either jolt instantly or build suspense gradually. Prime Video captures this nuanced range of storytelling, ensuring there’s a perfect match for every viewer’s emotional state.
Sonal Kabi, Director & Head of Marketing, Prime Video India, said:“Entertainment isn’t just about genres—it’s about experiences that emotionally connect with audiences. With ‘Every kind of emotion. It’s on Amazon Prime,’ we’re reaffirming our commitment to delivering stories that make viewers laugh, cry, thrill, and reflect. Great stories have no boundaries, and we ensure they resonate deeply, no matter the mood or moment.”
Manoj Bajpayee, reprising the relatable charm of his Family Man character, shared:
“Prime Video beautifully mirrors the complexities of life. One moment you crave edge-of-the-seat thrillers, and the next you want a warm, heartfelt story. This campaign captures that emotional journey and shows why Prime Video is a destination for every feeling.”
Samantha, reflecting on her roles across The Family Man and Citadel: Honey Bunny, added:
“Every role is an emotional journey, just like our viewing habits. We don’t just watch content; we experience emotions. Prime Video understands that stories aren’t about genres but the feelings they evoke, making it a true celebration of human experiences.”
According to Suyash Barve, Head of Creative at MANJA, the campaign breaks the traditional genre mold, spotlighting how modern storytelling blends emotions seamlessly. “Today’s entertainment defies labels—it’s multi-layered and multi-hyphenate. Manoj Bajpayee and Samantha were the perfect narrators to showcase this emotional range.”
The campaign will be rolled out across digital, social, and outdoor platforms, reinforcing Prime Video’s promise to deliver content for every kind of emotion.