Youth-first brand champions individuality with a bold new campaign while expanding its lineup with next-gen laptops designed for speed, style, and accessibility
New Delhi, August 29, 2025: Primebook, India’s youth-first laptop brand, has launched its latest brand campaign, #BeYourPrime, a movement that celebrates self-belief, individuality, and empowerment among India’s Gen Z. Alongside the campaign, the company also introduced its Gen 2 Laptop Series, built to deliver enhanced performance, affordability, and design—strengthening Primebook’s mission to make technology both accessible and aspirational for the next generation.
The campaign creatively portrays the evolution of technology across generations—from the struggles of Boomers and Millennials to Gen Z’s demand for uncompromised speed, functionality, and flair. The brand film flips the script with tongue-in-cheek storytelling, highlighting how Primebook 2 laptops seamlessly fit into the fast-paced, multitasking lifestyle of today’s learners, creators, coders, and young professionals.
“Unlike legacy laptop brands, constrained by their stature, Primebook 2 was born out of the Gen Z mindset—confident, fast, and unapologetically bold,” said Aman Verma, Co-Founder and CMO, Primebook. “#BeYourPrime is not just a campaign but a movement that reflects how our products empower Gen Z to thrive in their own rhythm.”
The film features split-screen visuals, vibrant edits, and Gen Z-coded lingo such as “Laptop with Mad Functionality. No Cap”, mirroring the generation’s digital-first culture. The campaign’s reach is amplified through social media, e-commerce platforms, Google Display, and influencer collaborations. Primebook has also partnered with Under25, engaging over 24 student ambassadors across 14 campuses to integrate the brand into student life.
The campaign film was co-created by Primebook’s in-house creative team, Indiefolio Network, and production house AD 1023. Commenting on the creative approach, Tathagata Ray, Head of Content at Primebook, said:
> “We wanted to create the very first impression of Primebook with this film. From the lingo to the pace to the non-stop scrolling, everything reflects how the young generation lives today. The story is a slice of their lives, and Primebook naturally fits into their gameplan.”
With #BeYourPrime, Primebook is positioning itself as a serious challenger in India’s laptop market, promising disruptive, digital-first campaigns and consistent innovation to resonate with the country’s growing base of young achievers.
About Primebook:
Primebook is India’s youth-first laptop brand, dedicated to delivering accessible, affordable, and high-performance devices for Gen Z learners, creators, and professionals. With innovation and inclusivity at its core, Primebook empowers young Indians to achieve more with technology that reflects their pace, personality, and aspirations.
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