The campaign launches a thoughtfully curated Rakhi hamper that turns everyday sibling chaos into playful rituals and joyful memories
New Delhi, 1st August 2025: Rabitat, the leading homegrown D2C brand known for its innovative kids’ drinkware and foodware, has unveiled its latest Rakshabandhan campaign titled “It’s the Little Crimes That Count.” Injecting humour and nostalgia into the festive season, the brand introduces the Rabitat Rakhi Hamper — a limited-edition gift kit that celebrates the lovable mischief and silent economics that define siblinghood in every Indian household.
The campaign reimagines the traditional Rakhi celebration by honouring the everyday moments of chaos—stolen snacks, “borrowed” stationery, and the unspoken rule that what’s yours is also theirs. With its festive hamper, Rabitat offers a refreshing take on Rakhi gifting, steering away from sugar-laden and plastic-heavy options in favour of thoughtful, long-lasting alternatives.
Each box includes a Rakhi, a Rakhi Ritual Kit, a quirky Sibling Tax Card (a playful nod to sibling bingo), a photo frame, and a curated selection of Rabitat’s functional bestsellers — all designed to inspire connection, conversation, and creative traditions for the next generation.
“Every sibling story is part crime, part comedy, and 100% chaos,” said Sumit Suneja, Co-Founder of Rabitat. “This Rakhi, we wanted to move gifting away from the usual suspects and create experiences that are joyful, intentional, and rooted in the reality of modern siblinghood. At Rabitat, we hope to lay the foundation for emotionally resonant traditions that kids will cherish and parents will be proud to pass down.”
To amplify the message, Rabitat is collaborating with a host of popular mom influencers such as Ishita Dutta, Smriti Khanna, and Kishwer Merchant. These creators are sharing slice-of-life sibling moments on Instagram and beyond. The brand has also partnered with FilterCopy to bring these stories to life through heartwarming and humorous digital content that speaks to today’s parents and kids alike.
As Indian families continue to seek safer, smarter festive alternatives, Rabitat’s Rakhi hampers offer a unique blend of sentiment, utility, and sustainable design—proving that great storytelling and good design can go hand in hand for meaningful celebrations.
About Rabitat:
Rabitat is a modern Indian D2C brand focused on creating smart, safe, and sustainable lifestyle products for kids and families. With a commitment to utility, design, and safety, Rabitat offers a wide range of drinkware, foodware, and everyday essentials that blend innovation with emotional storytelling.