Swiss luxury watchmaker celebrates timeless gifting this festive season with iconic timepieces — the Captain Cook High-Tech Ceramic Chronograph and Centrix Diamonds.
India, August 25, 2025: Rado, Switzerland’s pioneering watchmaker renowned for material innovation and timeless design, has unveiled its latest festive campaign, The Time Is Now. The campaign emphasizes celebrating the present moment through meaningful gifting, led by global icons and brand ambassadors Hrithik Roshan and Katrina Kaif.
The campaign highlights the enduring value of Rado timepieces — not just as luxury accessories, but as heirlooms that carry sentiment across generations.
Hrithik Roshan and the Captain Cook High-Tech Ceramic Chronograph Embodied by Hrithik Roshan, the Captain Cook High-Tech Ceramic Chronograph showcases a balance of sport and sophistication. Featuring a matt black 43 mm monobloc ceramic case with rose gold-coloured accents, the watch combines strength, precision, and refinement. Powered by the automatic calibre R801, the chronograph is regulated in five positions for superior accuracy and comfort.
“The Captain Cook is not just a watch; it’s a companion. Strong, versatile, and always composed,” said Hrithik Roshan.
Katrina Kaif and the Centrix Diamonds
Katrina Kaif presents the Centrix Diamonds — an elegant creation adorned with 71 Top Wesselton diamonds and a brown mother-of-pearl dial. With rose gold PVD-coated stainless steel and ceramic links, the Centrix blends luxury with grace. The calibre R763 automatic movement, enhanced with an anti-magnetic Nivachron™ hairspring, ensures long-lasting precision.
“The Centrix Diamonds isn’t just beautiful — it carries a quiet power. It’s refined and graceful. It is a truly luxurious work of art,” shared Katrina Kaif.
A Celebration of Timeless Moments
Adrian Bosshard, CEO of Rado, added: “At Rado, we craft timepieces that become part of your story. This campaign is an invitation to celebrate life’s defining moments with something as enduring as the memories they create.”
With The Time Is Now, Rado reinforces that true luxury lies not in measuring time but in making it meaningful.
About Rado
Rado is a globally recognized Swiss watch brand, acclaimed for its innovative use of materials and enduring design ethos. Known as the “Master of Materials,” Rado continues to redefine luxury watchmaking with timepieces that embody permanence, elegance, and precision.
