NEW DELHI, July 25, 2025: Rajnigandha, the flagship mouth freshener brand of DS Group, has launched a new TVC campaign titled ‘Yun hi nahin main Rajnigandha ban jaata hun’, highlighting the passionate craftsmanship and premium sourcing behind its signature blend.
Conceptualized by Scarecrow M&C Saatchi, the film uses visual poetry and striking effects to showcase the arduous journey of selecting the finest ingredients and the artistry of blending that makes Rajnigandha a symbol of quality.
> “The TVC embodies our dedication to excellence and the care behind every ingredient,” said Sushaant, Sr. GM, Marketing, DS Group.
Manish Bhatt, Scarecrow M&C Saatchi, added, “We wanted to honor Rajnigandha’s legacy while reflecting its deep cultural connection.”The campaign reinforces Rajnigandha’s legacy of premium quality and tradition, positioning it as more than just a product—a crafted experience.
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