Premium fashion now available in 10 minutes across six major Indian cities
India, September 23, 2025 – In a bold move that redefines convenience-led fashion retail, The House of Rare, known for its modern, design-forward clothing under brands like Rare Rabbit and Rareism, has announced a partnership with Zepto, India’s fastest-growing quick commerce platform. The alliance brings premium menswear fashion to consumers’ doorsteps in just 10 minutes, starting with a curated selection of Rare Rabbit styles.
Initially available in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune, the launch includes versatile shirts, polos, tees, and other ready-to-wear staples reflecting Rare Rabbit’s distinct design ethos. Over the coming months, the offering will expand to include Rareism (womenswear), Rare Ones (kidswear), and Rare’Z (footwear and streetwear).
Pulkit Verma, Chief Business Officer – Digital, The House of Rare, said: “Q-commerce is rapidly transforming how India shops. This partnership with Zepto is about being instantly relevant when customers need us most. Whether it’s a last-minute dinner plan or a wardrobe fix before a flight, 10-minute delivery opens a whole new playbook for fashion.”
The move comes as India’s quick commerce sector is projected to grow from $2.8 billion in 2023 to over $10 billion by 2026, with fashion emerging as a promising vertical.
Devendra Meel, Chief Business Officer, Zepto, added: “At Zepto, we’re redefining convenience for modern consumers. By partnering with The House of Rare, we’re making premium fashion instantly accessible, enabling customers to refresh their wardrobes in minutes. This is a significant leap for Q-commerce, expanding from essentials into lifestyle and fashion.”
With over 170 retail stores and a strong e-commerce presence, The House of Rare sees this collaboration as both a new distribution channel and a way to gain real-time consumer insights into styles, preferences, and geographies—key to thriving in today’s dynamic fashion landscape.
About The House of Rare
Founded in 2015 under Radhamani Textiles, The House of Rare is a fashion powerhouse that includes Rare Rabbit (menswear), Rareism (womenswear), Rare Ones (kidswear), and Rare’Z (streetwear and footwear). With a strong digital presence and over 170 stores across India, the brand is known for challenging conventions and shaping modern Indian fashion.
website: https://thehouseofrare.com/
