“Sabse Single Kaun?” initiative encourages solo travelers to embrace independence with humor and “Sabse Single Kaun?”
Mumbai: This Valentine’s Day, redBus is celebrating singlehood with a quirky and fun campaign – ‘Sabse Single Kaun’. In collaboration with stand-up comic Haseeb (@a_sad_comic), this Instagram-first campaign aims to find India’s most single individuals and reward them with a once-in-a-lifetime prize – lifetime free redBus tickets*!
The Campaign Concept
While Valentine’s Day is often associated with couples, redBus is flipping the narrative and inviting individuals to embrace their single status with pride. Participants can submit their entries in video or text format, convincing redBus of their supreme singlehood – be it through hilarious anecdotes or painfully relatable experiences. The most quirky, creative, or emotionally compelling entries will be considered for the grand prize.
How to Participate
● Submissions can be in video or text format and should be posted on Instagram, tagging @redBusIndia and @a_sad_comic using the campaign hashtag #SabseSingleKaun
● Entries will be open from 4th of Feb, leading up to Valentine’s Day.
● One winner will be revealed on February 14.
The Grand Prize
Winners will receive lifetime free redBus tickets*!
Commenting on the campaign, Pallavi Chopra, Chief Marketing Officer of redBus, said,“This Valentine’s Day, we’ve taken a quirky approach to the day of love. Our ‘Sabse Single Kaun’ campaign addresses the concerns of Gen Z and younger travellers. Bus travellers aged 18 to 25 years are a key element of our target audience, constituting around 30% of our passengers. To cut through the clutter, we’re flipping the narrative on its head, and we expect this fresh perspective to engage, interest and also resonate with our target audience.”
