Global fintech leader joins forces with Audi’s Formula 1 entry to redefine fan experiences and motorsport innovation
30 July 2025: Revolut, the global financial superapp with over 60 million customers, has announced a landmark multi-year agreement with the future Audi F1 Team, becoming its official title partner from the 2026 FIA Formula One World Championship season. This strategic alliance represents a powerful union of two forward-thinking brands poised to challenge the norms of both motorsport and global finance.
The collaboration aims to transform how fans engage with Formula 1 by introducing cutting-edge digital experiences, both at race weekends and online. Revolut customers will enjoy exclusive benefits and behind-the-scenes access, while the partnership will power seamless checkout systems for team merchandise, delivering a frictionless, premium retail experience across platforms.
Revolut Business will also play a central role in streamlining the team’s financial operations, further embedding the fintech brand into the high-performance world of Formula 1.
Nik Storonsky, CEO of Revolut, said:
> “This is a monumental partnership for Revolut and the future Audi F1 Team. We’re accelerating towards 100 million customers, and we’ll be bringing them into Formula 1 with unforgettable experiences at a pivotal time for the sport. As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport. With a shared outlook, global ambition, and relentless drive for progress, this partnership will define what’s possible in Formula 1.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team, added:
> “With Revolut, we have found a true partner that shares our core ethos of innovation and relentless ambition. This is more than a brand fit; it is a strategic alliance engineered to challenge conventions in motorsport. From 2026, Revolut’s digital-first solutions will power key areas of our operations while also redefining how fans and communities engage with our team—delivering a seamless and engaging experience on and off the track.”
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG, said:
> “Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products.”
With over 820 million global fans and 1.6 billion TV viewers in 2024 alone, Formula 1 remains the world’s most-watched annual sporting series. The announcement marks a major expansion of Revolut’s global branding strategy and underlines its ambition to become the financial partner of choice for digitally empowered consumers worldwide.
About Revolut:
Founded in 2015, Revolut is a global financial platform redefining how people access and manage money. With services across banking, investing, currency exchange, and lifestyle, Revolut serves over 60 million customers in 150+ countries. It is currently Europe’s most valuable private technology company.
About the Future Audi F1 Team:
Backed by AUDI AG and managed by Sauber Motorsport AG, the future Audi F1 Team is set to debut in the 2026 FIA Formula One Championship. Combining German engineering excellence with Swiss racing expertise, the team aims to push the boundaries of performance, sustainability, and innovation in motorsport.
