With a new range of intelligent tracking devices, Roadcast expands into consumer tech, offering real-time safety and monitoring solutions for families, pets, vehicles, and more
New Delhi, 29 July 2025: Roadcast, a leading name in logistics and tracking technology, has officially entered the Direct-to-Consumer (D2C) segment with the launch of TWM: Track What Matters — a holistic, intelligent tracking platform designed to meet the modern consumer’s safety and monitoring needs.
Backed by more than nine years of experience in software-led tracking and fleet management, Roadcast’s TWM marks a strategic shift from B2B logistics to consumer-oriented innovation. The platform supports real-time monitoring of people, pets, vehicles, and valuable possessions, all through a single integrated app.
“We believe we’re living in a safe bubble — until something pops it,” said Rahul Mehra, Co-founder of Roadcast. “With TWM, we offer users clarity, control, and the tools to prevent unwanted mishaps. This is about using technology smartly to protect what matters most.”
The TWM product suite includes:
TWM Car Charger
TWM Wired GPS Tracker
TWM Wireless GPS Tracker
TWM Pet Tracker
TWM Parking QRTWM OBD Tracker
TWM Dash Cam
TWM GPS Tracker ID Card
The GPS Tracker ID Card features a built-in SOS button, enabling two-way calling and live location sharing with three emergency contacts — a practical solution for children, elderly family members, and women. Meanwhile, the TWM Pet Tracker supports location tracking, step counts, and safety alerts for lost pets. For urban drivers, the Parking QR sticker enables contactless communication if a car blocks another.
TWM’s seamless integration across devices, backed by a single, intuitive app, makes it a versatile solution for today’s digitally connected lifestyle. Upcoming additions include smart tracker cards and tags for everyday essentials like phones, wallets, and laptop bags — tailored for the tech-savvy 18-40 age demographic.
With this move, Roadcast aims to capture a significant share of India’s growing personal tech and safety market, offering consumer-first, scalable, and secure solutions that resonate with a safety-conscious generation.
About Roadcast:
Founded in 2015, Roadcast is a full-stack technology platform offering fleet and delivery management solutions across industries. Known for its robust SaaS-enabled ecosystem, Roadcast now extends its expertise to consumers through TWM, reinforcing its commitment to innovation, safety, and digital empowerment.