The latest chapter of Hafele’s “Maximising What Matters the Most” campaign highlights everyday moments of connection over a perfect cup of coffee
Mumbai, July 14, 2025: Hafele India has launched the newest film in its digital campaign series “Maximising What Matters the Most”, featuring cricket icon and brand ambassador Sachin Tendulkar. This latest chapter introduces the U-Kaffee Plus Coffee Machine—a sleek, smart appliance that brings the café experience home with effortless elegance.
The campaign film, set in Tendulkar’s kitchen, captures a warm and relatable interaction between him and Ajay Bhaiya, a beloved recurring character from the series. In the midst of their casual exchange, the two prepare a cup of coffee using the U-Kaffee Plus, highlighting how thoughtful design and user-friendly technology can make everyday rituals more meaningful.
The U-Kaffee Plus Coffee Machine is crafted for coffee lovers who seek barista-level performance at home. With features like intuitive controls, sleek design, and precision brewing, it offers both convenience and connection—turning coffee time into a shared experience.
Through this film, Hafele reinforces its brand ethos of enriching daily life with innovations that prioritize what truly matters—family, relationships, and time well spent.