The Lady Superstar joins celebrated actor Kajol as brand ambassador for the world’s favourite jeweller, symbolising elegance, confidence, and timeless beauty.
National | October 8, 2025: Joyalukkas, the world’s favourite jeweller, has announced the appointment of Samantha Ruth Prabhu as its new global brand ambassador. The award-winning actor, known for her charisma and grace, will represent Joyalukkas’ exquisite craftsmanship and heritage across international markets.
The partnership brings together two icons synonymous with perfection and authenticity. Samantha’s charm and style perfectly complement Joyalukkas’ three-decade journey of artistry, trust, and innovation — a legacy that has delighted millions of jewellery lovers worldwide.
> “Samantha embodies the spirit of the modern woman — confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Dr. Joy Alukkas, Chairman, Joyalukkas Group. “We are honoured to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
Sharing her excitement, Samantha Ruth Prabhu said:
> “Jewellery has forever been a personal expression of who I am — a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”
The collaboration will soon be unveiled through an integrated global campaign, highlighting Joyalukkas’ signature designs and international appeal. Samantha joins Kajol, another global ambassador for the brand, strengthening Joyalukkas’ presence across diverse markets and cultures.
About Joyalukkas:
Founded in 1987, Joyalukkas is a globally renowned jewellery brand celebrated for its commitment to craftsmanship, innovation, and customer trust. With over 160 showrooms across 11 countries, the brand continues to set benchmarks in design and service excellence, earning millions of loyal customers worldwide.
