The campaign reinforces the fund house’s commitment to investor education and financial well-being by simplifying complex investment concepts in an accessible and engaging manner.
Mumbai: SBI Mutual Fund has launched a new investor awareness & education campaign titled ‘Any Time is a Good Time for Multi Asset Allocation Funds’, emphasizing the benefits of this category of mutual funds which allows one to diversify across multiple asset classes (equity, fixed income and commodities like gold & silver) through one fund. The campaign seeks to educate investors that different asset classes shine in different years hence for those investors who wish to position their investment for all market conditions or do not wish to track different asset classes can choose to invest in multi asset allocation funds.
Why do we say anytime is a good time to invest in multi asset allocation funds?
• Diversification – Invests in at least 3 asset classes to manage risk and seek growth in various market conditions.
• Convenience – Offers a convenient way to gain exposure in multiple asset classes through one fund.
• Tax Efficiency – Provides equity / non-equity taxation benefits depending on the asset allocation of the fund.
• Risk Management – An optimal mix of different asset classes offers better risk-adjusted returns, resulting in potentially lower drawdowns during market downturns.
Speaking on the launch, D.P Singh, DMD & Joint CEO said, “Market conditions keep changing and it is difficult for investors to predict which asset class will perform best at a given time. Multi Asset Allocation Funds provide a simple yet effective solution by automatically adjusting investments across different assets. This ensures that investors remain positioned for all market conditions without the need to constantly monitor and rebalance their portfolios.”
To maximize awareness of this important fund category, SBI Mutual Fund has rolled out an integrated media campaign across outdoor, print, radio, television, cinema and online. Advertisements in print media include leading business and regional dailies across nine languages with QR codes linking to a dedicated landing page which provides more details on Multi Asset Allocation Funds. To ensure that the digi savvy audiences are reached, there is a comprehensive and continued presence across major personal finance websites, apps and social media along with retargeting and custom email outreach. The radio campaign spans multiple cities and nine FM stations featuring investor education and content integration. On television, ads will appear on top business news and select general news channels in English and Hindi, as well as on OTT and Connected TV (CTV) platforms. Additionally, cinema as a medium has been taken to reach out to the metro audience and help give additional support to the campaign.
SBI Mutual Fund aims to leverage this campaign to enhance investor understanding of Multi Asset Allocation Funds and encourage investors to look at hybrid fund offerings like multi asset allocation funds to diversify and position their portfolios for all market conditions to achieve their financial goals. The campaign reinforces the fund house’s commitment to investor education and financial well-being by simplifying complex investment concepts in an accessible and engaging manner.
For more information on Multi Asset Allocation Funds, you can visit the SBI Mutual Fund website www.sbimf.com
TVC Link:SBI MF – TVC
