Bhumi Pednekar, Kunal Kapoor, Anand Malligavad, and Taran Chhabra lead the brand’s purpose-driven ‘Be Remembered for Good’ movement
National, 23 September 2025: Seagram’s 100 Pipers Travel Gear, a brand synonymous with purpose-led storytelling, has unveiled its latest campaign building on the iconic ‘Be Remembered for Good’ positioning. The campaign shines a spotlight on real champions of change — actor and climate advocate Bhumi Pednekar, actor and social entrepreneur Kunal Kapoor, India’s lake conservation pioneer Anand Malligavad, and Neeman’s co-founder Taran Chhabra.
Through a powerful film, the campaign chronicles the inspiring journeys of these individuals who have translated their platforms and passions into meaningful contributions to society.
Bhumi Pednekar: An acclaimed actor and climate warrior, Bhumi has championed sustainability by supporting NGOs, climate-focused grants, and awareness initiatives.
Kunal Kapoor: Actor and philanthropist, he co-founded Ketto.com, India’s largest crowdfunding platform, empowering millions to support critical causes.
Anand Malligavad: Known as India’s “Lake Man,” his work in reviving Bengaluru’s lakes has become a nationwide model for water conservation.
Taran Chhabra: The eco-conscious entrepreneur behind Neeman’s, his footwear brand blends sustainability with innovation by transforming waste into fashion.
Speaking about the collaboration, Bhumi Pednekar said: “I believe in leveraging my voice to create awareness about climate change and inspire action. Partnering with Seagram’s 100 Pipers Travel Gear is a natural extension of my journey as a Climate Warrior, encouraging people to make a positive difference for the planet.”
Kunal Kapoor added: “I’ve always believed in the power of collective good. With this campaign, I’m proud to stand alongside Seagram’s 100 Pipers Travel Gear to inspire compassion and drive real change.”
On the association, Taran Chhabra said: “Success without sustainability is incomplete. This campaign encourages all of us to balance innovation with responsibility and create meaningful impact.”
Echoing the sentiment, Anand Malligavad remarked: “Reviving lakes has been my mission since 2017, and I’m thrilled to be part of a campaign that encourages others to ‘Be Remembered for Good’ by working towards a more sustainable future.”
With this campaign, Seagram’s 100 Pipers Travel Gear reiterates its commitment to celebrating individuals whose actions create lasting impact. The initiative calls on people everywhere to embrace empathy, compassion, and responsibility, ensuring that their legacy is one of goodness.
About Seagram’s 100 Pipers Travel Gear:
Seagram’s 100 Pipers Travel Gear is a lifestyle brand that champions purposeful living and positive change. Building on the ethos of the globally recognized 100 Pipers brand, the travel gear line inspires consumers to embrace journeys that are not only stylish and functional but also meaningful. Its ‘Be Remembered for Good’ philosophy is at the core of its brand identity, reflected through campaigns that highlight champions of social and environmental change.
Campaign Film Here:
