Featuring Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton, the campaign marks a bold new chapter in Shell’s 75-year partnership with Ferrari.
New Delhi, August 21, 2025: Shell India has introduced the upgraded Shell Helix Ultra, its premium motor oil now engineered to meet the advanced 2025 API SQ Standard, delivering enhanced performance and engine protection. The launch also unveiled Shell’s new global campaign, ‘Unleash the Power Within’, making its India debut with Formula 1 icons and Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton.
The campaign launch reflects the latest milestone in Shell’s 75-year partnership with Scuderia Ferrari HP, underscoring its enduring legacy of innovation and performance. Accompanying the product upgrade is a bold new packaging design for the Shell Helix range, aimed at improving visibility, consumer convenience, and reinforcing Shell’s strong association with leading automotive OEMs such as Maruti Suzuki, Hyundai Motors, Nissan Motor Corporation, and BMW M Motorsports.
At the heart of the new Shell Helix Ultra is PurePlus Technology, which converts natural gas into 99.5% pure base oil, enabling up to 1.8% more engine power, 3.4% improved responsiveness, and 100% engine power retention. This translates into smoother driving, better fuel economy, and long-term engine health.
Commenting on the launch, Amit Ghugre, Chief Marketing Officer, Shell India Lubricants, said:
“This launch marks a defining moment for Shell Lubricants in India. With Shell Helix Ultra now meeting the advanced 2025 API SQ standard and our bold new packaging design hitting shelves, we are celebrating two milestones that reflect our commitment to innovation and customer centricity. Today, we are not just unveiling a more powerful product; we are celebrating partnerships, performance, and progress.”
The India launch event brought together industry leaders, customers, and automotive enthusiasts for a dynamic two-day experience. Highlights included interactive activities in the Fan Zone, a live Ferrari pit stop demonstration, and an exclusive BMW M Motorsports driving experience, amplifying the excitement around Shell Helix’s new era.
For 18 consecutive years, Shell has remained the world’s No. 1 lubricant supplier, a recognition of its relentless innovation and quality. With this upgraded Helix range, Shell continues its commitment to powering every journey—from city roads to Formula 1 tracks.
About Shell Helix:
Shell Helix is the premium engine oil brand from Shell, engineered with advanced technology to deliver superior performance, protection, and fuel efficiency. Partnered with leading automotive manufacturers and motorsport teams, Shell Helix continues to redefine engine care for millions of drivers worldwide.
Watch ‘Unleash the Power Within’ campaign film here – https://www.instagram.com/reel/DKR_3b6guo4/?igsh=MTVxbnBpa3gwMzdjcA==
