Mumbai: Every year, we celebrate Women’s Day with pride, but do we ever question the biases still shaping our world? We champion equality, yet unconscious prejudices continue to dictate societal norms. This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive ambition, opportunity, and representation. As a brand that has long used storytelling to create impact, Shemaroo is holding up a mirror to the silent biases we often overlook, ensuring that equality is not just spoken about but visibly reflected in everyday life.
As part of this initiative, Shemaroo Entertainment conducted a social experiment with 10 artists. Each artist was asked to paint portraits of professionals—a chef, cricketer, scientist, army officer, wrestler, tailor, doctor, pilot, and firefighter. The result? Every artist unconsciously painted only men, revealing how gender biases are still deeply rooted in our minds.
Arghya Chakravarty, Chief Operating Officer at Shemaroo Entertainment Ltd, emphasized the need for industries to take a stand beyond just words. “We recognize the power of media in shaping perspectives and driving change. With #HarRoleIsHerRole, we are not just starting a conversation—we are taking action. Equality isn’t just about opportunity; it’s about visibility. By challenging outdated norms and promoting balanced representation, we ensure that talent and ambition—not gender—define success. This commitment extends beyond our content to our own organization, where we foster inclusivity, champion equal opportunities, and cultivate diverse leadership. Real change begins with what we showcase, what we teach, and how we lead every day.”
Even occupations charts in schools, designed to shape young minds, reinforce these stereotypes—depicting men in leadership roles while limiting women to professions like teacher or nurse. Shemaroo Entertainment refuses to let these subconscious stereotypes go unchallenged. With #HarRoleIsHerRole, the company is rewriting the narrative by introducing a redesigned occupations chart to ensure equal representation of men and women across professions. But awareness alone isn’t enough—action must follow. Taking this initiative beyond its own platforms, Shemaroo is distributing these charts across schools and NGOs, embedding the message of true equality at the foundation of learning. Because when children see equality, they believe in it. And when they believe in it, they live it.
Anuja Trivedi, Chief Marketing Officer at Shemaroo Entertainment, highlighted how Shemaroo’s approach to storytelling extends beyond entertainment. “At Shemaroo Entertainment, we’ve always believed in the power of stories to inspire change. #HarRoleIsHerRole is more than just a movement; it’s a shift in mindset. By bringing this initiative to life, we aim to shape a generation that grows up seeing the world differently—free from the biases that have held us back for far too long. True change begins with how we see the world, and we are committed to making that vision more inclusive, more equal, and more powerful.”
This Women’s Day, Shemaroo Entertainment invites everyone to reflect, rethink, and reimagine a world where every role truly belongs to everyone. Because when dreams are no longer incomplete, India smiles—and standing by its ethos ‘India Khush Hua’, Shemaroo will always work to keep India smiling.
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