This milestone celebration is a tribute to its audience and a promise of more exciting offerings in the years to come.
Mumbai: Shemaroo MarathiBana, one of the leading Marathi entertainment channels, proudly celebrates its 5th anniversary, marking half a decade of delivering exceptional content to Marathi audiences across Maharashtra. Since its launch in 2020, Shemaroo MarathiBana has consistently elevated the Marathi entertainment landscape with its unique content offerings, engaging programming, and unwavering commitment to excellence.
Shemaroo MarathiBana began as a dedicated Marathi movie channel and gradually expanded its offerings to include a rich library of diverse content that appeals to the culturally rich Marathi audience. Today, the channel reaches over 1 crore viewers in Maharashtra and stands as a one-stop destination for iconic mythological and historical shows, popular Marathi films, and devotional programming, setting a benchmark in Marathi entertainment.
On this milestone, Hiren Gada, CEO of Shemaroo Entertainment, said, “It’s truly heartwarming to see Shemaroo MarathiBana achieve this significant milestone. We started with a vision to enrich the Marathi entertainment landscape, and over the years, we have grown to become a household name across Maharashtra. Our commitment to offering unique and high-quality content has been the driving force behind this success.”
Sandeep Gupta, COO- Broadcasting Business, Shemaroo Entertainment, added, “The remarkable journey of Shemaroo MarathiBana over the past five years is a true reflection of the love and trust we have received from our viewers. The channel’s growth highlights the connection we have built with our audience. From industry first-trends to experimenting with creative formats, we have consistently delivered diverse entertainment while staying true to Marathi culture. As we move forward, we remain dedicated to evolving with our audience’s tastes and delivering even more engaging content.”
In a competitive landscape where other channels focused on creating originals, Shemaroo MarathiBana not only launched original programs but also popularised the trend of reviving iconic TV shows and movies from different languages and dubbing them into Marathi. The channel has the largest collection of shows and movies dubbed in Marathi. It has introduced Marathi speaking viewers to mythological and historical classics like Ramayan, Shree Krishna, Punyashlok Ahilyabai, Pavanputra Hanuman, and Sai Majhe Taranhar, as well as the crime series, CID, dubbed in Marathi.
Shemaroo MarathiBana brought the cinematic experience home with the world television premieres of ‘Baahubali: The Beginning’ and ‘Baahubali 2: The Conclusion’ in Marathi, featuring voiceovers by celebrated Marathi artists. To maintain authenticity, the channel even recreated the songs’ lyrics in Marathi, ensuring a seamless experience for its audience. In addition to hit Marathi movies like Kalubaichya Naavan Changbhala, Renuka Aai Lay Bhari, the channel also features Hindi hits such as Beta, Golmaal: Fun Unlimited, Phir Hera Pheri, Welcome, among others, catering to the wide spectrum of entertainment preferences.
Known for its devotional offerings, the channel features in-house produced Marathi Kirtan, Gajar Maulicha and Anandwari. Shemaroo MarathiBana was the first channel to shoot inside Pandharpur temple for Gajar Maulicha, an initiative that had never been done before. The channel had also introduced original shows like Jogeshwaricha Pati Bhairavnath and Sau. Pratap Manasi Supekar.
As Shemaroo MarathiBana embarks on its next chapter, the channel remains committed to delivering meaningful and entertaining content that connects with viewers across generations. This milestone celebration is a tribute to its audience and a promise of more exciting offerings in the years to come.