From its inception, Shemaroo TV set out with a clear purpose — to create a destination where rich Indian storytelling thrives.
Mumbai: Shemaroo TV, a prominent name in the FTA (Free-To-Air) channel space, proudly celebrates five incredible years of bringing heartfelt stories, timeless legends, and thrilling drama to homes across the country. In just half a decade, the channel has cemented its position as a viewer favourite in India’s dynamic entertainment landscape.
From its inception, Shemaroo TV set out with a clear purpose — to create a destination where rich Indian storytelling thrives. Rooted in traditional values, the channel offers a thoughtful blend of nostalgia and freshness, while also embracing compelling, contemporary narratives that reflect the evolving tastes of its audience. Today, the channel proudly reaches 296 million people in a year, strengthening its connection with rural and semi-urban homes.
Commenting on the milestone, Hiren Gada, CEO of Shemaroo Entertainment Ltd., says: “Shemaroo TV’s journey over the last five years has been nothing short of inspiring. We set out with the belief that audiences in India’s heartland seek content that resonates deeply with their culture, values, and aspirations. The remarkable growth in viewership and engagement validates that vision. We remain committed to curating content that entertains and brings families together.”
Shemaroo TV’s programming appeals to a broad spectrum of viewers. It offers a rich blend of mythological, devotional and crime-based programming, helping the channel build deep audience loyalty. Shemaroo TV’s thoughtfully designed content line up ensures there is something for every viewer across generations.
Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Ltd., adds: “Shemaroo TV has built a unique identity by staying true to its roots while constantly innovating. This success is not just about numbers; it’s about the millions of connections we’ve built across Bharat. Our thoughtfully curated content line up ensures every Indian home finds a story that becomes a part of their lives— from early morning spiritual seekers to prime-time drama enthusiasts. We are excited for the journey ahead and ready to scale even greater heights with the love and trust of our audience.”
As Free-To-Air television remains significant in India’s media ecosystem, especially in rural and semi-urban regions, Shemaroo TV continues to evolve its content strategy while staying true to its core values. With a focus on tradition, family appeal, and meaningful storytelling, the channel enters its sixth year with renewed commitment and confidence.