Special outreach initiative launched during Ganesh Chaturthi to support small businesses with technology-driven solutions
Mumbai, India | August 29, 2025 – Shiprocket, India’s leading eCommerce enablement platform, has announced a unique seller outreach program aimed at reaching over 75,000 MSMEs across Mumbai during the 10-day Ganesh Chaturthi festival from August 27 to September 6, 2025.
As part of the initiative, a specially designed Shiprocket bus will travel through Mumbai’s key business districts, markets, and commercial hubs – delivering both Ganpati’s blessings and hands-on digital commerce education. The bus will be accompanied by a team of specialists offering sellers on-ground support, including:
Guidance on Shiprocket’s tech-driven eCommerce solutions
Query resolution and personalized business advice
Assistance with digital onboarding and adoption
Blending tradition with technology
The program uniquely merges cultural celebration with entrepreneurship, symbolizing Lord Ganesha’s role as the remover of obstacles and patron of commerce. By bringing modern eCommerce education directly to grassroots sellers, Shiprocket aims to strengthen Mumbai’s diverse MSME community, which includes small-scale enterprises, traditional traders, and women entrepreneurs.
Driving MSME digital transformation
Mumbai, home to over 5.3 million MSMEs, represents both India’s commercial capital and a critical hub for digital transformation. Many of these businesses form the backbone of the city’s economy but lack access to modern logistics and commerce infrastructure. Shiprocket’s mobile outreach is designed to bridge this gap, providing world-class digital commerce tools through a simple, face-to-face engagement model.
Aligned with Digital India
The initiative reinforces Prime Minister Modi’s Digital India vision by bringing technology enablement directly to small businesses. Through logistics solutions, fulfillment, customer communication, marketing tools, and commerce infrastructure, Shiprocket continues to democratize access to e-commerce for MSMEs, D2C brands, and social commerce retailers across India.
“By combining festive blessings with digital education, we are delivering more than just solutions—we are delivering empowerment,” said a Shiprocket spokesperson. “Our goal is to ensure that MSMEs, regardless of scale or background, can thrive in the digital economy.”
About Shiprocket
Shiprocket is India’s leading eCommerce enablement platform, powering MSMEs, D2C brands, and social commerce retailers with a robust technology stack for logistics, fulfillment, customer engagement, and growth. With a mission to democratize e-commerce, Shiprocket supports over 300,000 sellers across the country, bridging the gap between traditional commerce and the digital future.
