From ramen and dunkables to inventive burgers and nostalgic thalis, SOCIAL’s latest menu expansion celebrates communities, cravings, and India’s evolving food culture
India, July 15, 2025: SOCIAL, India’s favourite neighbourhood café-bar, is celebrating 11 years of shaping café-bar culture with The Big Drop—its most ambitious menu revamp yet, featuring bold flavours, inventive formats, and playful presentations across breakfast, snacks, ramen, thalis, burgers, desserts, and beverages.
The new menu, available across 55+ outlets in 10 cities, introduces exciting new categories like Breakfast Sandwiches, Ramen, and Dunkables, alongside SOCIAL’s cult classics. Inspired by street stalls, college canteens, late-night thelas, and Instagram food trends, every dish blends familiar comfort with the unmistakable SOCIAL twist.
“With this drop, we’re not just following change, we’re leading it,” said Riyaaz Amlani, Founder & MD, Impresario Entertainment & Hospitality Pvt. Ltd. “SOCIAL has always been about belonging, and these plates are bold in flavour, playful in format, and rooted in how India eats today—whether it’s a solo chai, a college adda, or a midnight burger run.”
Chef Shamsul Wahid, Group Executive Chef, Impresario, added, “We took cues from everything—regional gravies, train station breakfasts, home kitchens—to reimagine familiar flavours in fresh, surprising ways. It’s food you recognise, but done with a SOCIAL lens.”
From Kimchi Momo Ramen to Samosalicious Smash Burgers, Toast-E-Galawati, Basque Cheesecake, and Coconut Matcha Lattes, the Big Drop menu spans every craving, mood, and moment of the day, designed to resonate with Gen X to Gen Alpha.
The Big Drop isn’t just a menu—it’s a milestone in SOCIAL’s journey, shaped by 11 years of cultural listening and community love, offering something for everyone—breakfast to midnight bites.
About SOCIAL
SOCIAL is an urban café-bar designed to take you offline while keeping you connected. From an all-day café serving great food, coffee, and cocktails, it transforms into a high-energy bar post work hours. Each outlet reflects its neighbourhood, blending work, play, and community into one seamless experience.
About Impresario Entertainment & Hospitality Pvt. Ltd.
Founded in 2001, Impresario runs 60+ restaurants across 20+ cities, with brands like SOCIAL, antiSOCIAL, Smoke House Deli, Mocha, and boutique concepts such as Slink & Bardot and Prithvi Café. It is known for curating quality dining experiences that reflect evolving urban lifestyles.
