Seasoned creative leader to drive bold storytelling and strategic business impact for the agency
Mumbai, July 17, 2025: Social Panga, one of India’s fastest-growing integrated creative and digital agencies with offices in Bangalore, Mumbai, Delhi, and Dubai, has announced the appointment of Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth.
In this newly created leadership role, Sahil will work closely with Co-Founders Gaurav Arora and Himanshu Arora to scale Social Panga’s creative footprint while deepening its strategic brand-building focus across key growth markets. His mandate includes strengthening the agency’s creative output, elevating campaign impact, and building talent density to drive meaningful, business-driven storytelling.
Sahil brings over 15 years of experience in creative leadership, having worked with renowned agencies like Dentsu Creative and Pepper Content, where he launched the full-service outfit Pepper Creative. His expertise spans diverse sectors including BFSI, FMCG, e-commerce, and automotive, with impactful campaigns for leading brands such as Flipkart, SBI Life, Tata Motors, Mahindra, Starbucks, Apple, Knorr, Gillette, ICICI Lombard, Monster, Pepsodent, My11Circle, Godrej, CNN, Radio Mirchi, and Warner Bros.
Before joining Social Panga, Sahil served as Global Creative Head at Pepper Content and spent over 14 years at Dentsu, where he played key roles in creative strategy and business growth. He has also been part of juries at prestigious advertising forums and is recognized for nurturing a culture of curiosity-led creativity and team mentorship.
Himanshu Arora, Co-Founder of Social Panga, said:
“Sahil joins us at a pivotal time as we evolve into the next phase of creativity—where ideas are not just an art form but an economic multiplier. His deep understanding of technology-led storytelling and brand behavior makes him a vital addition to our leadership as we create globally benchmarked work with real business impact.”
Gaurav Arora, Co-Founder of Social Panga, added:
“What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands will play a pivotal role as we co-create more meaningful, outcome-driven campaigns for our clients. He also brings a strong focus on building creative talent density within our teams.”
On his appointment, Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga, said:
“The market is shifting, technology is evolving, and attention is harder to earn—making this the most exciting time to build something lasting. At Social Panga, there’s intent, agility, and hunger to deliver bold, unforgettable work. I’m thrilled to join this journey and craft ideas that not only turn heads but truly move the needle for clients.”
With this strategic appointment, Social Panga continues to strengthen its leadership to take on larger mandates, push the boundaries of creativity, and deliver work that shapes culture and drives business growth.
About Social Panga
Social Panga is an integrated creative and digital agency with a presence in Bangalore, Mumbai, Delhi, and Dubai. Known for its bold and culturally relevant campaigns, the agency partners with leading brands to deliver impactful creative solutions across digital, traditional, and emerging platforms.
