The council will spearhead AI-powered solutions across marketing, branding, and digital transformation for leading Indian and global brands
Mumbai/Bangalore, July 30, 2025: In a strategic move to stay ahead of the curve in AI-powered brand innovation, Social Panga, one of India’s foremost integrated creative and digital marketing agencies, has announced the launch of its dedicated AI Council. Designed as a hybrid think-and-do tank, the council will lead the agency’s efforts to embed artificial intelligence across branding, marketing, and digital ecosystems.
With AI rapidly transforming how brands operate, communicate, and scale, the AI Council will bring together a cross-functional team of strategists, creatives, technologists, and data experts to bridge the growing gap between AI potential and business impact.
This initiative builds on the agency’s successful AI-driven campaigns for brands like LG Electronics, Pathkind, Jindal Stainless (JSL), Himalaya, Lava, and others, where Social Panga has already demonstrated tangible results using AI-enhanced storytelling, personalization, and performance tools.
The council will be mentored jointly by Co-Founders Himanshu Arora and Gaurav Arora, with Soumabha Nandi (EVP – Creative Strategy & Growth) appointed to lead the initiative.
> “The AI Council isn’t just a service line. It’s a forward-looking collective at the intersection of AI and brand building,” said Soumabha Nandi. “We’re excited to bring this out and continue expanding it over the coming months.”
> Himanshu Arora added, “At Social Panga, we’ve always focused on solving business challenges with next-gen creativity. With AI now influencing everyday decisions, our clients need smarter solutions that are both tech-led and growth-focused. The AI Council will guide that transition.”
> Co-Founder Gaurav Arora emphasized, “Every new challenge requires a fresh lens. With the AI Council, we’re offering a structured, scalable approach to decoding AI for brands — not just with tools, but through education, experimentation, and execution.”
The AI Council’s mandate spans multiple verticals, including creative automation, AI-driven personalization, performance optimization, content generation, workflow acceleration, and brand safety — all designed to future-proof brand strategies and ensure meaningful innovation at scale.
