New morning format reclaims early hours as vibrant spaces for intentional living, fitness, and real-world connection across key Indian cities
India, 1st July 2025: SOCIAL, India’s favourite neighbourhood café-bar, has announced the launch of The SOCIAL Jumpstart, an innovative morning format designed for those seeking purposeful, energizing starts to their day. Starting this July, The SOCIAL Jumpstart will activate mornings from 7:30 AM to 11:30 AM at select SOCIAL outposts in key cities, transforming familiar spaces into high-energy hubs for movement, mindful recovery, and genuine community connection.
Crafted for everyone—from running clubs to casual breakfast-goers—the new format reflects India’s evolving cultural rhythm, where mornings are shifting from rushed routines to intentional, community-led moments. With curated experiences, mood-lifting menus, and culture-forward brand integrations, The SOCIAL Jumpstart marks a new chapter in SOCIAL’s commitment to creating spaces that adapt to how people live, move, and gather.
“The SOCIAL Jumpstart is our response to a cultural shift we’ve observed, where mornings are increasingly about community, clarity, and conscious living,” said Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality Pvt Ltd. “At SOCIAL, we’ve always championed community-first formats, and this initiative unites everything we believe in: movement, clean fuel, and real-world vibes. It’s not just about wellness—it’s about starting the day with intent and energy.”
Bringing The SOCIAL Jumpstart to life is a thoughtful mix of partnerships with brands and movement groups sharing SOCIAL’s ethos of purposeful living. Nutrition partner Isopure has crafted a special menu of smoothies and breakfast bowls focused on clean recovery and fueling early mornings. Fizzy Whey (Big Muscles) adds a playful twist with a new range of functional mocktails, while Wellbeing Hydrasalts enhances the offering with hydration support and immersive on-ground experiences.
Each city will also host curated community gatherings featuring fitness-led sessions, clean eating, and upbeat music, all tied together with SOCIAL’s signature storytelling and cultural lens. The format will evolve with new partners, cities, and experiences to reflect how young India chooses to start its day.
About SOCIAL
SOCIAL is a pioneering urban hangout that encourages people to take time offline while staying connected. By day, it serves as an all-day café offering great food, coffee, and cocktails. By night, it transforms into a high-energy bar that blends work and play seamlessly. Each SOCIAL outpost is a reflection of its neighbourhood, serving as a second home, workplace, and hangout in one dynamic space.
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