With Gujarat, the diamond capital of India, at the heart of this association, the synergy between Solitario and the WPL is a natural fit.
Mumbai: Solitario Diamonds, the world’s fastest-growing lab-grown diamond brand proudly announces its official partnership with Gujarat Giants in the Women’s Premier League (WPL). With this, Solitario becomes the first lab-grown diamond brand to align with the world’s biggest women’s cricket tournament. As the third most-watched cricket event globally, following the IPL and ICC T20 World Cup, the WPL presents an unparalleled platform for Solitario to connect with millions across India.
With Gujarat, the diamond capital of India, at the heart of this association, the synergy between Solitario and the WPL is a natural fit. The partnership represents an appreciation for women’s achievements across professions, celebrating their grit, brilliance, and resilience.
Ricky Vasandani, CEO & Co-Founder of Solitario Diamonds, expressed his excitement about the partnership: “We are incredibly proud to be associated with the Women’s Premier League, a tournament that is not just revolutionizing women’s cricket but also inspiring millions across the country. As a brand dedicated to brilliance and resilience, we see this partnership as a tribute to women who shine in every field. Just like our diamonds, these athletes embody strength, perseverance, and excellence.”
To honor this alliance, Solitario Diamonds will be hosting the entire WPL team in Bengaluru on February 25th. In a special ceremony, CEO Ricky Vasandani, will present each team member with a stunning tennis bracelet—a symbol of strength and elegance, much like the athletes themselves.
This partnership is set to hit it out of the park, making waves across India with a power-packed marketing campaign. Solitario Diamonds is stepping up to the crease with a strategic mix of digital promotions, out-of-home (OOH) advertising, and extensive bus branding across key cities, including Mumbai, Bengaluru, Lucknow, and Baroda.
With stadium branding, in-game digital integrations, and high-impact activations, Solitario will be front and center as the WPL unfolds. The brand is also going big on digital, ensuring a strong presence across live-streaming platforms and social media, keeping the momentum high throughout the tournament. As the WPL takes center stage, Solitario is ready to knock it out of the park, cementing its place as a game-changer in the world of luxury diamonds.
This wide-reaching campaign ensures maximum visibility, celebrating both the brand and the tournament in a grand way.
This strategic association reflects Solitario’s commitment to empowering women, drawing a powerful parallel between the brilliance of diamonds and the rising success of Indian women in sports and beyond. Cricket, revered as a religion in India, provides the perfect avenue for Solitario to inspire and engage with its audience on a grand scale.