New solution emphasizes trust, compliance, and measurable ROI amid a ₹3,500 crore influencer economy
New Delhi, September 24, 2025 – SPAG, a FINN Partners company, today announced the launch of FINNFluence, an advanced influencer marketing framework designed to address the challenges of authenticity, compliance, and effectiveness in India’s rapidly expanding influencer economy.
With the influencer marketing industry projected to reach ₹3,500 crore in 2025 at a growth rate of 25%, marketers face growing concerns over fraud, regulatory tightening, and consumer skepticism. FINNFluence tackles these challenges by focusing on trust, cultural relevance, and measurable impact, rather than superficial metrics like follower counts and likes.
Built on SPAG’s proprietary SCORE model — Signal, Compliance, Overlap, Relevance, and Engagement — FINNFluence ensures that influencer collaborations are compliance-driven, aligned with ASCI and FTC guidelines, and built to deliver long-term brand equity.
“Influence without trust is just noise. FINNFluence embeds credibility at the very core of influencer marketing,” said Aman Gupta, Managing Partner, SPAG FINN Partners. “By marrying data intelligence with cultural insight, we are equipping brands to deliver measurable, meaningful, and market-ready impact. This is influence evolved, not influencer marketing as usual.
“Why FINNFluence Matters for Today’s Marketers:
Trust as currency: Every partnership is rooted in credibility and authenticity.
Compliance as growth driver: Designed to reduce risks amid regulatory scrutiny.
Data as decision engine: Advanced analytics help marketers prove ROI in the boardroom.
Cultural relevance as differentiator: From health and tech to finance, travel, and sustainability, FINNFluence ensures resonance where values matter most.
“Audiences today don’t just buy products; they buy into values,” added Shivani Gupta, Managing Partner, SPAG FINN Partners. “FINNFluence builds creator ecosystems aligned with purpose, brand safety, and long-term equity — ensuring every rupee spent creates measurable impact.
“Unlike conventional models chasing virality, FINNFluence is sector-agnostic yet precision-focused, designed to create sustainable partnerships that move influence from transactional to transformational. Its scalable framework positions it as a trust-first model for brands across Asia-Pacific, where evolving regulations and cultural nuances demand both rigor and creativity.
