Luxury quartz brand highlights creativity, resilience, and transformation through the journey of the internationally acclaimed sand artist
Jaipur, 08 October 2025: Specta Quartz Surfaces, India’s leading luxury quartz surface brand, has unveiled the latest chapter of its acclaimed campaign ‘Stories Cast in Stone’, featuring Padma Shri awardee and internationally renowned sand artist Sudarsan Pattnaik. Known for turning the beaches of Puri into mesmerizing canvases conveying social and environmental messages, Sudarsan’s journey exemplifies the transformative power of art.
The campaign film delves into Sudarsan’s personal story of growing up by the sea in Puri, Odisha, where sand was his only artistic medium. With limited access to conventional art materials, he began creating simple shapes on the beach, which gradually evolved into intricate sculptures capturing global attention. Reflecting on his journey, Sudarsan said, “That appreciation became my inspiration,” a path that led him to represent India internationally and earn multiple awards for his artistry and advocacy for peace, climate action, and social awareness.
Ankit Jain, Founder of Specta Quartz Surfaces, commented, “Sudarsan Pattnaik’s journey captures the essence of what we celebrate through Stories Cast in Stone: the ability to transform limitations into lasting impact. From creating masterpieces that wash away with each tide to leaving enduring messages of hope, his story mirrors the transformative spirit of Specta. Great art, like great design, doesn’t just beautify—it inspires, uplifts, and endures.”
Specta’s Stories Cast in Stone campaign has previously spotlighted cross-genre creative leaders including Masaba Gupta, Ranveer Brar, and Joseph Radhik, drawing parallels between quartz’s transformation from raw natural material to refined, durable surface, and the journey of individuals turning humble beginnings into legacies of excellence.
About Specta Quartz Surfaces
Specta is a luxury Indian brand redefining design excellence with high-quality engineered quartz surfaces. Utilizing advanced Breton technology from Italy, the brand creates stone surfaces celebrated for durability, cutting-edge design, and timeless elegance. Committed to artistry and innovation, Specta transforms ordinary quartz into extraordinary creations that elevate spaces worldwide.
