Three productions showcase speed, creativity, and next-gen sports storytelling
Mumbai, September 1, 2025: Sportz Interactive (SI), a global leader in sports technology and fan engagement, has created three distinctive AI-powered team anthems for the ongoing Pro Kabaddi League Season 12, highlighting its ability to combine speed, creativity, and innovation at scale.
Each anthem reflects the unique identity of its franchise while underscoring SI’s expertise in delivering world-class productions under challenging timelines.
Bengal Warriorz – Tashan Toofani: Produced in collaboration with Capri Sports, this bold, Gen Z-inspired anthem fuses fashion, music, and sport. SI not only scripted the lyrics but also used AI to create the soundtrack, visuals, and futuristic player avatars, offering fans a refreshing new way to connect with their team.
Gujarat Giants – Garjega Gujarat: Completed in just five days, this anthem demonstrated SI’s ability to deliver high-quality creative work at record speed, blending in-house agility with AI-driven fan-generated animations.
UP Yoddhas: Created with a lean production crew and AI-supported workflows, the anthem channels the team’s battle-ready spirit while balancing cinematic quality with efficiency.
“These three productions reflect the versatility of our teams and the immense potential of AI to transform how sports franchises connect with their fans,” said Chintan Shah, SVP – Leagues, Teams & Federations at Sportz Interactive. “Whether it’s ultra-fast delivery, fresh visual styles, or smarter workflows, we’re proud to be pushing the boundaries of what’s possible in sports storytelling.”
He added, “At SI, we’re committed to being an AI-forward organisation that doesn’t just experiment with emerging tools but delivers tangible, high-quality outcomes at speed. It’s only fitting that the Pro Kabaddi League, one of India’s most innovative sports properties, provides the stage to showcase what the future of sports content creation looks like.”
The anthems form part of the respective teams’ fan engagement campaigns as Pro Kabaddi Season 12 kicked off on August 29, 2025.
About Sportz Interactive
Founded in 2002, Sportz Interactive (SI) is a leading sports technology and fan engagement company delivering cutting-edge solutions across data, graphics, video, and content. With a strong focus on innovation, SI partners with leagues, teams, broadcasters, and brands to create immersive experiences for sports fans worldwide.
