Blockbuster film on Chhatrapati Sambhaji Maharaj to premiere on 17th August; Tide+ and Adani Ambuja Cement onboard as key sponsors
Mumbai, 29 July 2025: This Independence Day weekend, Star Gold is set to present the World Television Premiere of Chhaava — a powerful period drama that chronicles the life and legacy of Chhatrapati Sambhaji Maharaj, son of Chhatrapati Shivaji Maharaj. Scheduled to air on 17th August 2025 at 8 PM, the historical epic arrives with Tide+ as presenting sponsor and Adani Ambuja Cement as special partner.
Directed by Laxman Utekar and starring Vicky Kaushal and Rashmika Mandanna, Chhaava captures the courage, sacrifice, and leadership of one of India’s most valiant rulers. With a sweeping narrative and grand scale, the film is expected to deliver an emotionally resonant viewing experience aligned with the spirit of Independence Day.
A spokesperson from Star Gold stated
:> “Chhaava is more than a cinematic experience—it’s a celebration of India’s enduring legacy. Its premiere during Independence Day weekend aligns patriotic sentiment with powerful storytelling. For brands, it’s a strategic platform to engage emotionally invested audiences at scale.”
This launch builds on Star Gold’s growing reputation for hosting record-breaking World Television Premieres. The channel’s recent premiere of Stree 2 reached 41 million viewers, with 30% being first-time viewers—a testament to the brand’s expanding appeal. Previous hits like Pathaan and Brahmastra attracted 50 million and 42 million viewers respectively.
The television debut of Chhaava comes on the heels of its box-office success. According to Ormax Media, it is the biggest blockbuster of 2025 across genres and languages. On IMDb, the film is currently ranked the No. 1 Most Popular Indian Movie of the year.
With more marquee advertisers expected to join the roster, Chhaava promises unmatched impact for both viewers and sponsors. The gripping portrayal of a fearless Maratha warrior and his resistance against tyranny positions the film as one of the most anticipated TV events of the year.
Don’t miss the World Television Premiere of Chhaava on 17th August 2025 at 8 PM, only on Star Gold.
