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Home MIM Specials

STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty

News Desk by News Desk
October 9, 2025
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STUDDS Marks 50 Years of Innovation and Trust with New Brand Film Showcasing Customer Loyalty
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Mumbai, October 9, 2025: STUDDS Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume (CY 2024), has launched a new brand film celebrating its five decades of excellence, innovation, and customer trust.

Shot against the breathtaking backdrop of Ladakh, the film—produced by Continu Media and directed by Rudraksh Vashist, Co-founder and Director, Continu Media—beautifully captures STUDDS’ evolution alongside India’s thriving two-wheeler culture. With production by Tanya Dudeja, creative direction by Mukul Dhamija and Fanush Saini, and cinematography by Rahul Chauhan, the film embodies the spirit of safety, reliability, and style that has defined STUDDS for half a century.

Speaking on the milestone, Mr. Sidharth Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “Over the last 50 years, STUDDS has remained the preferred choice for millions of riders for its safety and reliability. This film celebrates our journey of evolution, innovation, and the trust our customers have placed in us. It reinforces our commitment to delivering world-class, safety-driven products that meet and exceed customer expectations.”

The brand film will premiere across digital platforms, connecting with a diverse audience of riders—commuters, adventurers, and touring enthusiasts alike. It highlights how STUDDS helmets serve as a trusted companion, fueling every rider’s passion and purpose with advanced safety and design innovation.

About STUDDS Accessories Ltd.

STUDDS Accessories Ltd. is India’s largest two-wheeler helmet manufacturer by revenue (FY 2024) and the world’s largest by volume (CY 2024) (Source: CARE Report). With nearly five decades of manufacturing expertise, STUDDS operates three state-of-the-art facilities with a combined capacity of 9.04 million helmets annually, selling approximately 7.4 million units in FY 2025. The company designs, manufactures, and markets helmets and two-wheeler accessories under its ‘STUDDS’ and ‘SMK’ brands, catering to domestic and international markets across America, Asia, Europe, Australia, and the Middle East.

Tags: 50 years of STUDDSbrand filmContinu MediaInnovationLadakh film shootmotorcycle helmetssafety gearSidharth Bhushan KhuranaSMK helmetsSTUDDS Accessories Ltd
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