Limited-edition festive gift packs and a witty digital film bring humour, health, and heartfelt sibling bonds to the forefront this Raksha Bandhan
Mumbai, 29 July 2025: This Raksha Bandhan, Sugar Free D’lite is serving up sweetness with a side of satire through its festive campaign #CaloriesSeRaksha. Featuring popular creators Mallika Dua and Chetan Goel, the brand has launched a new digital film and limited-edition gift packs that celebrate sibling love with laughter, health-conscious choices, and zero added sugar.
At the centre of the campaign is a quirky digital film that opens with a tongue-in-cheek matrimonial ad — only to quickly devolve into a hilarious sibling showdown. Reflecting the spirited banter and affectionate rivalry that define sibling bonds, the video adds a modern twist to traditional Rakhi celebrations.
Beyond the humour, the campaign addresses a growing cultural shift in festive consumption habits. With sugar consumption in India spiking nearly 30% during festival weeks, Sugar Free D’lite’s zero-added-sugar cookies and chocolates offer a meaningful, guilt-free alternative for health-conscious consumers. Whether it’s for a fitness-focused brother or a sister watching her sugar intake, the thoughtfully curated Rakhi Gift Packs bring together celebration and mindfulness.
Tarun Arora, CEO & Whole Time Director, Zydus Wellness, said:
> “Consumer expectations are evolving — they want to celebrate without compromising on their health goals. With #CaloriesSeRaksha, we’ve reimagined festive gifting to reflect both tradition and today’s lifestyle. Collaborating with cultural voices like Mallika Dua and Chetan Goel allows us to connect with younger audiences in a fun yet meaningful way.”
Mallika Dua, sharing her thoughts on the campaign, added:
> “Sibling love is incomplete without teasing, drama, and laughter — this campaign captured all of that, and more. It was a joy to bring this Rakhi story to life with Sugar Free D’lite’s guilt-free indulgence.”
The limited-edition Rakhi Gift Packs are now available on Blinkit, Flipkart, and leading modern trade stores across India. With this launch, Sugar Free D’lite continues to position itself as a go-to brand for health-forward indulgence during festive moments.
About Sugar Free D’lite:
Part of the Zydus Wellness portfolio, Sugar Free D’lite is India’s leading brand offering zero-added-sugar indulgent products. Known for its commitment to guilt-free snacking, D’lite caters to evolving consumer preferences that seek the balance of health and taste.
Link:
https://www.instagram.com/reel/DMpqI6_xWSI/?igsh=cmhxNXl5NG50ZmZj