This year, the brand invites everyone to give back by creating new firsts for the woman who gave us all of ours.
Mumbai: This Mother’s Day, Sunfeast Baked Creations has launched a refreshing and deeply emotional campaign – ‘Her First Ever’. At the heart of the campaign lies a poignant insight—while mothers are there for all our firsts, from birthdays to heartbreaks, they often forgo their own. This year, the brand invites everyone to give back by creating new firsts for the woman who gave us all of ours.
In line with the campaign, the brand launched its new café on Bengaluru’s MG Road, with the inauguration led by Indian cricketer Shreyanka Patil’s mother, Pravina Patil. It was an entirely new experience for her — being in the spotlight — adding a personal and heartfelt layer to the initiative.
While speaking about the campaign, Rohit Bhalla, Food Tech Business Head, ITC Ltd. “With ‘Her First Ever’, we wanted to honour not just what mothers do for us, but who they are beyond their roles. Mother’s often miss out on their own milestones while helping us achieve ours. This campaign is our way of encouraging families to create small, joyful moments for her—ones that are hers and hers alone. Sunfeast Baked Creations, with its indulgent and thoughtfully crafted creations, becomes the perfect medium to make these memories.”
Speaking on her association with the campaign, Shreyanka Patil, Indian Cricketer said, “Being a part of this campaign was more than just a collaboration—it was personal. My mom has been my biggest supporter and cheerleader, throughout my journey. Seeing her step into the spotlight for the very first time, inaugurating ITC Sunfeast Baked Creations was an incredibly special and proud moment for both of us. I hope this inspires others to do the same.”
Adding a layer of delightful indulgence, the brand has also introduced a limited-edition innovative range of desserts like Mother’s Day Assorted Cupcake Bouquet – Her first Ever bouquet which she doesn’t have to preserve, just indulge, Pamper Your Mom Hamper – a breakfast in bed hamperand Heart Bento cake more which are designed to embody the campaign’s ethos.
